EDDM® Postcards

Launch Targeted Postcard Campaigns With EDDM®

If you’re planning to send out postcards to prospects but are constantly held back by the effort and budget, we’re setting the record straight: you don't need to exert a lot of effort and expenses for a list and a permit. Believe it or not, you can effortlessly target every single door in your neighborhood at an affordable price. That's the beauty of the simplified Every Door Direct Mail® (EDDM®) service by USPS.

EDDM® mailing gives small businesses the chance to promote their products and services without all the cost and hassle that you typically associate with direct mail postcards marketing. You don't even need a mailing address. USPS will deliver postcards as they make their way through their carrier routes at the drop date specified.

Top 5 Benefits of EDDM® Postcards

Direct mail is statistically one of the most effective forms of advertising for any business. It delivers a higher return on investment than any other medium. Every dollar spent on mailers returns an average of $12.57 in sales! And with 3 out of 4 people reading direct mail, you are also guaranteed to be seen by majority of the recipients.

Below, we list down five specific benefits you get to enjoy if you choose to incorporate EDDM® postcards in your marketing campaign.

1. Small Business Price
   With EDDM®, you can mail your postcards and flyers for a much cheaper price compared to traditional direct mailer campaigns. The latter costs an average of 75¢ per piece for the smallest and most basic mailer promotion.


2. Deliver BIG EDDM Postcard Sizes
   As long as you keep within the postal size guidelines, you can send 8.5"x11" postcards and larger for big impact postcards that stand out in your customers mailbox.


3. No Postage Permit Needed
   Normally when sending postcard mailing services campaigns, you would need an active postal permit which can cost as much as $450 just to open an account. With EDDM®, you don't need one. USPS provides a special USPS/EDDM® Endicia permit that you can add directly to your mailer designs. This special permit also ensures that your EDDM® mailers are mailed separately from the mass of "circulars" that people are not always fond of.


4. No Mailing List Needed
   Instead of printing names and addresses, EDDM® utilizes a "simplified addressing" format that targets local postal customers in a radius of up to 5 miles. And because you no longer need to print names and addresses, you can forget all the typical ink-jet printing and labeling hassles.


5. Short-Run Mailing Campaigns
   Create extensive local mailing campaigns or smaller mailing campaigns to test the water in your neighborhood. The minimum quantity to qualify is just 200 print pieces, but you can send out up to 5,000 pieces per day.

Who Can Use EDDM® Postcards?

EDDM® is available to all companies and organizations who want to distribute promotions to the households and businesses in their entire neighborhood. It's designed to get your marketing messages directly in the hands of customers - a low-cost way to tell people about your grand opening, your weekend sale, or your special offer.

EDDM® is particularly useful for local retail businesses and organizations that rely on walk-in custom and local business support. This service is ideal for marketing:

• Arts & theater organizations
• Attorneys
• Auto dealers
• Banks & insurance agents
• Community groups
• Dry cleaners
• Grocery stores
• Real estate agents
• Restaurants
• And all other local businesses

How to Order EDDM® Postcards

NextDayFlyers correctly separates and prepares your print promotions for EDDM® mailing campaigns. Now all you have to do is provide the zip code or area you want to target, and your postcards will arrive on the doorstep of people you want targeted. Refer to the table below for our distribution of tasks:

Our Different EDDM® Postcard Products

1. 6.5" x 9" EDDM® Postcard Size
   Compact-sized postcard. Perfect for sales offers and discount mailers.


2. 11" x 6.25" EDDM® Postcard Size
   Long, flyer-shaped postcards for stylish landscape or portrait promotions.


3. 8.5" x 11" EDDM® Postcard Size
   Letter-sized-postcard. Ideal for detailed sales messages, pamphlets, brochure mailers, and programs.


4. 8.5" x 14" EDDM® Postcard Size
   Large EDDM postcard sizes for sales events, openings, and high-impact promotions.

Adding an EDDM® Indicia to Your Mailer Design

You will need to add a USPS/EDDM® indicia image and an ECRWSS address to your designs. Here is how your EDDM® address notation should look:

Why Choose NextDayFlyers for Your EDDM® Postcard Needs

When it comes to postcards, you’re looking at none other than the leading online print company. Here’s why you should get your custom EDDM® postcards from NextDayFlyers:

• We supply the widest range of EDDM® compliant sizes for mailing - including large format sizes for higher-impact marketing.


• We offer a range of stocks that includes 14 pt. ultra-thick, 100 lb. cover, 100 lb. and 80 lb. gloss paper stock.


• We provide high-resolution offset printing for the price of digital - making your postcards durable, distinct, and professional.


• Next-day printing available — get your prints delivered faster for mailing time-sensitive sales offers and event promotions.


• We batch your mailers in USPS required sets of 100 (with slip-sheet separation) - ready for post office drop-off.

Design EDDM Postcards With Our Templates and Online Tool

Creating your own postcard design has never been this easy. All you need to do is to choose the postcard template that you like best from our collection and then start customizing it. You can place your company name, logo, product image, and other design elements that you can think of.

We made it simpler for you to find the postcard design template that would suit your business. We categorized all the 182 designs that we have into different industries.

Want to get started in customizing your postcards? Follow these easy steps on how to use our online design tool:
1. Select an EDDM postcard template that you want to edit.

2. Click “Customize” or the image of the EDDM template itself.

3. Start personalizing the template by adding various graphic elements such as texts, photos, or background color. You can also manipulate the images you’ll add on the design by cropping and rotating it. You can find all these tools in the toolbar.

4. Click “Proceed to Order” once you’re done or save your design and get back to it later.

Learn More About EDDM® Postcards

Do you still have questions about EDDM® or direct mail services in general? Check out these resources.

What is the difference between direct mail and EDDM? – Learn the difference between our two direct mail services and find out which one is best for your business.

EDDM vs Traditional Mail Services [Infographic] – Are you more of a visual learner? Here’s an illustrated detailed guide to EDDM and traditional direct mail.

Elements of a Successful Direct Mail Postcard Design – Your EDDM postcards don’t just need to be noticeable, they must also motivate your recipients to act. We list down the elements that should absolutely be part of your postcard design.

EDDM® and EVERY DOOR DIRECT MAIL® are registered trademarks of United States Postal Service.

NextDayFlyers is an independent provider of Every Door Direct Mail® products that is not associated with nor sponsored by the United States Postal Service.

Frequently Asked Questions About EDDM® Postcards

What is a retail indicia?
The retail indicia is a postage payment mark used in EDDM® instead of the regular postage stamp or meter stamp.

What information is indicated in an EDDM® facing slip?
You need to provide the following details in the EDDM® facing slip:

• 5-digit ZIP code
• Route number
• Delivery type
• Delivery date
• Total number of postcards per bundle
• Total number of bundles

Free Postcards Design Templates

Written by: Leslie Taylor