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Rack Cards

Rack Card Printing: The Perfect On-The-Go Advertising Tool

Rack cards are cost-effective tools that advertise your brand to people on the go. Place them strategically in locations with high foot traffic such as convenience stores, hotel lobbies, landmarks, and restaurants for potential customers to check out and keep. A well-designed rack card can give them a great impression about your business.

The handy 4” x 9” and 3.5” x 8.5” standard sizes of rack cards make it easier for people to hold and read. But, despite the small size, these promotional tools have enough space for a succinct summary of your products and services. Our custom rack cards are printed on thick and durable 16 pt. cardstock that is sure to endure long-term wear and tear.

How to Create Your Custom Rack Cards

Your rack cards must be able to grab the attention of your potential customers and compel them to respond to your call to action. How to pull it off? Here are a few easy steps that you can follow.

Step 1. Start with your design.
Make sure that your rack cards stand out. Create a design that will catch the eye of your target audience by using vibrant colors and high-quality images. Only the upper half of the rack cards is usually displayed, so placing the most important parts of your message at the top ensures visibility. Your rack cards should still be able to engage your potential customers even if the bottom half is hidden.

Step 2. Incorporate your branding.
You may be working with limited space, but there are several ways to incorporate your branding on your custom rack cards. Start with the color palette and then add your logo, slogan, or own artwork on your design. Pick the fonts that suit your brand and insert copy that can keep your audience reading.

Step 3. Create killer copy.
Use engaging copy in your rack cards. Create concise messaging that highlights the benefits and features of your products or services while providing vital information such as your company name and contact information. You may also include coupons, discounts, and other incentives on your rack cards.

Step 4. Make your call to action crystal clear.
Your potential customers should be able to know what to do next once they read your rack cards. The call to action must be clear whether you want them to drop by at your store, visit your website, subscribe to your newsletter, or participate in your promotion.

Choose From Different Types of High-Quality Rack Cards

Custom Rack Cards
Increase your marketing efforts at affordable costs with custom rack card printing. Print rack cards in full-color with high-gloss UV coating for a shiny appearance, or apply a matte finish for a luxurious satin-like look. Add perforation to your custom rack cards if you want to offer coupons and vouchers. If you want to expand the reach of your promotions, place your rack cards in hotels, public libraries, government buildings, and trade shows.

Metallic Rack Cards
Add a distinctive metallic shimmer to your rack cards and dazzle clients with your design. Silver foil is added underneath colors during the rack card printing process to create a glistening surface that grabs attention. Display your custom rack cards in literature racks near the cashiers inside retail stores or place them on top of tables and counters in coffee shops to draw the attention of customers.

Spot UV Rack Cards
Print rack cards with spot UV and mesmerize customers with the unique visual stimulation it creates. The high-gloss coating on specific areas creates depth and makes your logo or tagline pop. Layer your custom rack cards with matte coating to enhance the shine of the spot UV. Printed on high-quality 16 pt. cardstock, your rack cards will look and feel premium.

Rack Card Printing Design Inspirations

Read how our happy customers have put their rack cards to great use.

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Quick Fire Questions: IM=X Pilates and Fitness Frisco Studio

Frequently Asked Questions

What are your accepted file formats and other artwork requirements?
Our preferred format is PDF, but we also accept files formatted as AI, DOC, EPS, JPG, PNG, PSD, PUB, TIF, and XLS. We also recommend creating artwork in CMYK color mode at 300 dpi resolution with a .125" bleed on each side.

Are you going to check my uploaded design for errors before you proceed to rack cards printing?
Yes. All files undergo a thorough inspection by our print specialists before printing. If we spot any errors, we will fix it or contact you for further instructions.

Will you send me a proof before you print my rack cards?
If you have requested a free proof, we will reach out to you via email once your proof is ready for download. You will be able to access it under My Account. Be sure to approve it so that we can print and ship your custom rack cards in time for when you need them.

What are the minimum required orders for custom rack cards, spot UV rack cards, and metallic rack cards?
The lowest quantity that you can purchase for our custom rack cards is 25 pieces. When it comes to our spot UV and metallic rack cards, you need to purchase a minimum of 500 pieces.

What’s your standard printing time?
The standard printing time for our spot UV and metallic rack cards is six (6) business days regardless of the quantity of your order. For our custom rack cards, same-day or next-day printing is possible.