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Choose the Right Mailing Services for Your Business
What Are Direct Mailing Services?
Let’s face it – everyone’s online nowadays. If you’re an emerging business or a small organization looking to get noticed by your target audience, chances are your market is already bombarded with digital ads from the competition. To stand out from the rest, you may want to try going against the grain. Hear us out.
Direct mail services are a surefire way to get noticed, simply because everyone is wired to check the mail as soon as it lands in their mailbox or on their doorstep. It’s tangible so it’s easier to remember compared to a social media post that instantly disappears as soon as they hit the refresh button. And the best part? You don’t have to do much. That’s right – most of the hard work will be shouldered by us.
Here at NextDayFlyers, we offer two types of direct mailing service: Direct Mail and Every Door Direct Mail®. Learn more about them in the COMPARISON tab.
How to Use NextDayFlyers’ Mailing Services
Before choosing a direct marketing service, ask yourself the following questions:
- What is the objective of my mailing campaign?
- Do I have a specific group or a specific geographical area I want to target?
- If I want to target a specific group of prospects, do I have a list available or do I need to get one?
- Which type of marketing product do I want to send out as a mailer?
- When do I need my campaign to be mailed?
Click the COMPARISON tab to find the answers!
Learn More About Direct Mailing Services
Do you have questions about direct mailing services? Check out these articles to learn more:
Misunderstood Marketing Terms: Direct Marketing, SEO and More – Whether you’re curious or confused about marketing buzzwords, trust us: you’re not alone. Here’s a guide on important terms you need to remember.
Mail Any Size, Shape, or Print Product You Want! – Print products such as postcards come in a wide variety of sizes. How do you know which one is right for you? We answer that and more in this guide.
What is the difference between direct mail and EDDM?- If you’re still undecided between getting direct mail or EDDM, our Help Center might be useful for you.
EDDM vs Traditional Mail Services [Infographic] – Here’s an illustrated guide on the benefits of EDDM over traditional mail.
Elements of a Successful Direct Mail Postcard Design – Don’t forget to include these elements in your direct mail postcard to ensure it inspires your recipients to act.
Frequently Asked Questions About Our Direct Mailing Services
Does USPS have specific rules for direct mail?
You may check out USPS’ comprehensive guide on preparing a direct mail campaign here.
Will my acquired mailing list from NextDayFlyers expire?
Yes. You’d have to use a new mailing list after six months.
Is there a way to save on costs when signing up for a direct mailing service?
Yes, there are! Here are some tips to keep in mind:
- Double check your mailing list before sending. Remove duplicate addresses and deceased recipients if there are any.
- Keep your budget in mind when choosing a postcard size since the size and weight of the mailpiece affects the postage cost. For reference, letter size is the most affordable choice.
- Request for proof so you can check your designs for errors before printing.
Do you have postcard design templates?
Yes, we have free templates for EDDM postcards. You can check them out in the Templates tab.
What file formats are acceptable to use for my mailing list?
We accept XLS, XLSX, and CSV files. However, we recommend that you use our mailing list template for best results.
What would happen to my postcard if the recipient changed address?
In case of relocations, you have two options: you can opt to have the mail forwarded to the original recipient or you can just leave it with the current occupant. The first option is best for personalized mail and select client lists, while the second choice is recommended for local business advertising.
|Direct Mail||Every Door Direct Mail® EDDM®|
|Advantage||Large or small targeted mailings with a real address and recipient inkjetted on each piece. Different postage rates available.||Small saturation mailings going to one local Post Office of less than 5,000 pieces. No name or address needs to be inkjetted. One postage rate at $0.183 per piece.|
|Best Use||Any quantity to mail, a specific list of people, from small postcards to large sized flat pieces.||Small local mailings|
|Postage||Postage varies on size and postage class between $0.278 -$0.98||$0.183 per piece|
|Size Requirements||Minimum 3.5" height x 5" length Maximum 12" height x15" length||Minimum 6.125" height x 10.75" length. Maximum 12" height x 15" length|
|Recommended sizes that apply||Postcards, rack cards, brochures and custom products (i.e., folded cards, greeting cards and booklets).||Typical Every Door Direct Mail® Printing sizes include: 6.5"x9", 6.5"x11", 8.5"x11" postcards.|
|Mailing List||Provide your own list of customers or NDF can help you get a targeted list||No list needed only mailing routes or zip codes|
|Permit||Regular Bulk Mail Permit||EDDM® Retail|
|Check in at||Permit Holder's (NDF) Post Office||Destination Local Post Office Counter|
|Quantity limit per day||None||5000 per zip code per day|
|Addressing Format||Addressed to recipient||Local Postal Customer|
|Mail Preparation||Sort and bundled into mail trays||Bundles of 100 pieces with facing slips in each bundle|
|Mail Prep Fees||$75 set up fee per order, $29.99 NCOA fee, $0.05 to inkjet address, Postage based on the size, quantity and postage rate. (Tabbing, folding and inserting will incur additional fees.)
See full price list
|Slip-sheet and separate in sets of 100 pieces, $18 per 1,000 pieces plus postage fee of $0.183 per piece|
EDDM® and EVERY DOOR DIRECT MAIL® are registered trademarks of United States Postal Service.
NextDayFlyers is an independent provider of Every Door Direct Mail® products that is not associated with nor sponsored by the United States Postal Service.
What our customers are saying?
“ This was an awesome transaction. Web site was easy to use and very easy to understand - simply input what you want, upload your files.
Bada-Bing! A few days later, the postcards were in the mailbox.
They looked great, and have gotten positive response already. I highly recommend NextDayFlyers.com! ”
Michael C. Indianapolis, Indiana
“ Thank you once again for a great job and
quick service ”
Michelle R. Neenah, Wisconsin
“ Thank you for the AMAZING job on my brochures you recently printed...and for
mailing them sooner than expected!
Thank you for another GREAT JOB! I will continue to
refer all my real estate agents who buy my marketing to you for all their printing needs. ”
Jennifer H. Sylvania, Ohio