Postcards

Reach More People with Postcards as mailers, handouts, and more

Promoting a business is easy with direct mail marketing through printed postcards. You’ll be surprised how small of a budget you’ll need to start your postcard marketing campaign. It doesn’t take long to reap the rewards either, and has been proven especially cost effective when used to acquire a targeted customer base.

You’ll also find people printing postcards and handing them out during trade shows and conventions like flyers.

Real estate agents use them to hand out or mail neighborhood listings. Businesses frequently use postcards to promote discounts to their customers. Creative professionals like graphic designers, photographers, and illustrators use postcard printing to show prospective clients samples of what they can do.

Here’s a tip for you aspiring actors and models: you can use postcards as comp cards. You’ll never know when opportunity will strike. Having comp cards at the ready makes sure you’re never caught off guard.

Customizing Postcards to Fit Your Business Needs

Having custom postcards is important if you want to have an advantage over your competitors. At NextDayFlyers, you’ll have the opportunity to truly set yourself apart.

For starters, we allow you to select a specific postcard size that’s appropriate for your design. Want something standard? We got you covered. Want something big? No problem. The postcard dimensions we offer take into account all your needs. We even have folded postcards if you want to take your design to the next level.

Select from our different coating options to add some shine and protection. If you want to be able to write on your postcards, you can leave them uncoated.

You can avail of our postcard mailing solutions so you can take that part off your plate. This will enable you to focus on other important facets of your business. If you’re interested in our mailing services, you can check out our Direct Mail Postcards and EDDM postcards

Postcard Sizes matter

Postcards - even a modest marketing budget can make use of them, but there are so many different postcard sizes, how do you choose? Let’s consider the two most popular sizes - the 4x6 and the 5x7.

When Graphics Count . . . use 4x6!

• Space
  To visualize a 4x6 postcard picture a typical travel postcard – these are often 4 x 6. This means there is room for a great graphic, a few lines of promotional copy and the address.
• 4x6 Marketing Thoughts
  This is a good size for special events, invitations, and promotions. Keep in mind that people typically use the 4x6 in landscape format so you might want to use yours as a 6x4 (portrait) to be a little different so you stand out more. And if you really want a distinctive look that jumps out from the junk mail crowd you might consider a 4x6 with a die-cut shape. These are still mail-able and you can even design your own perforated shape.
• Mailing Cost – affordable!
  A 4 x 6 postcard qualifies for presorted first class mailing. To mail 100 it will cost you $27.00 (in Dec. 2008).
• Printing Cost
  You can have 100 printed for $17.95 or 1000 printed for $34.95 (at Next Day Flyers). This means you can print and mail 4x6 postcards to 100 potential customers for $44.95.

When copy is King . . . use 5x7!

• Space
  The additional space is the primary reason to use the 5x7. A 5x7 postcard gives you about 45% more space than the 4x6. This means you can put 9 lines of text on a 5x7 card, 3 more lines than if you were using a 4x6 - and still have plenty of white space.
• 5x7 Marketing Thoughts
  In general the 5x7 postcards are a better size for promotions than the 4x6 because of the additional space. And the 5 x 7 postcard is much wider than a typical #10 envelope so it naturally stands out from other mailed items
• Mailing Cost
  To mail 100 5 x 7 postcards the cost will be $42.00 (in Nov 2008).
• Printing Cost
  You can have 100 printed at Next Day Flyers for $41.95 or 1000 printed for $60.95. This means you can print and mail 5x7 postcards to 100 potential customers for $83.95.

The long and short of it:

Postcards force you to focus your message to short powerful phrases that zero in on the essence of your promotion, get your audience engaged quickly and improve your return - which is obviously good. Keep in mind: postcard sizes range way beyond the 4x6 and 5x7, all the way up to 8.5x11. So determine what you need to say, how many lines it takes to say it and choose your postcard size wisely.

Not familiar with direct mail and EDDM postcards? This Help Center article might help:
What is the difference between direct mail and EDDM?

Here are some postcard printing resources that could help:
The Power of Postcards: How Effective Postcards Change the World Create and Print Postcards That Convert: 4 Easy-to-Follow Tips
How to Adress a Postcard?
What size is a Postcard?