How to Address a Postcard

Once you’ve received your custom postcards, it’s time to send them out to everyone on your mailing list. If this is your first time mailing one, or you want to be sure you are following proper etiquette, here are some tips on how to address a postcard.

Adding the Address

Here’s a step-by-step guide on how to address a postcard:

  1. Flip the card over to the back of the card. The address should be written on the back of the card.
  2. Look for the vertical line that divides the postcard. The back is split into two sections. There’s usually a vertical bar that splits the postcard in half. You want to write the address on the right panel.
  3. Locate the horizontal bars. Most postcards have horizontal lines that indicate where the address should go. If there are none, you can write anywhere on the lower half of the right panel.
  4. Do not go over the vertical line. The address should be contained in the right-side panel.
  5. Place the stamp on the upper-right hand corner. There’s usually a small box that indicates where a stamp is placed.
  6. Add your message to the left-hand side of the postcard. If you haven’t already, add your personal message for the recipient.

If you need more information on how to address a postcard or postcard mailing in general, you can visit the USPS FAQ page.

What If the Back of My Postcard Is Blank?

Sometimes the back of a standard postcard will not have lines that indicate where the message, the address, or the stamp would go. In cases like this, just remember that the right portion should be at least 2 ⅛” wide (measured from the right edge of the card, top to bottom inclusive).

The space on the left can be used to write your message. The stamp should still be placed on the upper-right hand corner.

Tips on Writing an Effective Postcard Message

Here are some tips on writing a postcard message:

  1. Keep it short and simple. A lengthy message would make it hard to read.
  2. Keep it light and fun. Standard postcards are meant to put a smile on faces.
  3. Don’t include personal details. Without an envelope, people will be able to read your message as it makes its way to the recipient.
  4. Make sure your handwriting is legible. Avoid using pens that have thick ink, like fountain pens.
  5. Use envelopes to hide sensitive information. If you need to add information you don’t want made public, use an envelope.

Additional postcard resources:
The Power of Postcards: How Effective Postcards Change the World
Elements of a Successful Direct Mail Postcard Design
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