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Category: Marketing Tips

From Delivery to Conversion: 8 Postcard Campaign Metrics That Drive Results

Recently updated on November 16th, 2023 at 08:17 pmPostcard campaigns like direct mail are tried and tested marketing tools. However, measuring your success may pose a challenge. With so many variables at play, from design to distribution, understanding the impact of your efforts is crucial. In this article, we delve…

Poster Power: The Explosive Effects of Poster Printing on Small Businesses

Recently updated on January 24th, 2018 at 01:20 pmI use the same route going to work every day. And for the past month, I’ve been seeing a poster for a movie that’ll be shown in our local movie theater. I had no plans on seeing it but I gave in…

30 Quick Tips for Effective Business Card Marketing

Recently updated on May 23rd, 2019 at 10:01 pmIf you think that business card marketing involves merely taking out your card and giving it to anyone, you’re unfortunately mistaken. It takes a little creative thinking to get a much larger return on your investment. Making connections and building relationships is…

Tips on Creating a Successful Event Marketing Print Campaign

Posters, mailers, and booklets are the holy-trinity of promotional print products for event marketers. They are each essential pieces in a successful event marketing campaign. You will need these products when promoting events such as concerts, club nights, and movie premieres. The most effective campaigns incorporate all three of these products in one united campaign.…

Learn to Write Better Brand Headlines Using the Greatest Advertising Slogans of All Time!

We have broken down some of the greatest slogans of all time and tried to explain why they are so enduring as brand statements. Use these incredible slogan examples to create your own brand statements and start building your own memorable and long-lasting identity.…

Logos that Convert! A Guide to Creating a More Modern Church Logo Design

When it comes to websites, social media platforms, landing pages, and the necessary evils of page conversion and optimization, a churches image and brand has to resonate with new members and modern tastes. Whatever you think of this modern trend for less traditional religious imagery, there’s no denying how amazing these five church logo examples are, and how effective they are as modern branding studies.…

Direct Mailers to Die For! 5 Ways to Promote & 5 of the Best Mail Promotions You’ll Ever See!

Let’s be honest, your postcard mailer and other direct mail campaigns can get a little pricey if you want to do something customized and unique. Once you’ve factored in the number of recipients, postcard mailing rate, and other mailing necessities, there is often little left in your budget to spend on the actual prints! But the strength and success of a campaign is not necessarily in the printing expense but in the idea itself. Here are 5 ways that you can stand-out-from-the-crowd and 5 brilliant examples of successful postcard mailer and direct mailing campaings:…

The Non-Profit Marketing Guide to Persuasive Storytelling

Recently updated on October 16th, 2017 at 11:10 pmNon- profit marketing is about telling your story. Your very existence as an organization has a story behind it; a cause that people have rallied around, a service that somebody needed, or a social movement that is improving lives. To market your…