Recently updated on February 20th, 2024 at 02:44 pm
The holiday season is a time for joy, love, and — for businesses — potential sales boosts. It’s a season when people are in the shopping spirit, and brands have the unique opportunity to make a memorable impact. One effective way to stand out? Custom holiday packaging. While holiday themes are usually evergreen, there are a couple of industry trends that resonate more than others. Let’s unwrap each and every one!
The Rise of Custom Packaging
What is custom packaging?
Ever received a gift that’s so beautifully wrapped, you hesitate to open it? That’s
the power of custom packaging. It’s not just about holding a product — it’s the
total package. Product packaging is more than just the box. It’s about the entire
presentation, the message, and the emotional connection.
Why businesses are gravitating towards it
Custom packaging is like the cherry on top of a dessert. It elevates the overall
appeal beyond just the product. For businesses, it’s an expression of the brand’s
identity, values, and commitment to customer experience.
2023 Trends in Holiday Packaging
Trends’ ebbs and flows come and go. Here are some of the most impactful ones
for the year:
Sustainability is the key
Remember when packaging was all about glitz and glam? 2023 is all about
sustainable packaging. Being conscious about consumption, one’s carbon
footprint, and environmental impact are crucial issues for businesses to address
both internally and externally. Eco-friendly materials, reusable designs, and
minimal waste are in. Consumers today are more conscious, and they’d love to
see a brand caring for Mother Earth.
Unboxing experiences
Whether you love it or hate it, we live in the era of unboxing videos. A unique
unboxing experience can make your product go viral! Incorporate elements like
hidden messages, surprising textures, or even scents. Unboxing a product has
become a spectacle — use it to your brand’s advantage.
Personalized and localized designs
Customization is not just about slapping on a festive design. It’s about personal
touches and cultural significance. Brands are incorporating localized elements,
making customers feel seen and valued. Make sure not to go overboard, though.
Strike a delicate balance between representation and cultural appropriation to
ensure authenticity.
Benefits of Custom Holiday Packaging
Enhanced customer loyalty
When customers feel that a brand puts in extra effort, they’re more likely to stick
around. This mindfulness showcases a brand’s commitment to enhancing the
user experience. Custom packaging can be that extra touch that makes them
loyal fans.
Increases brand recall
A unique package can make your brand unforgettable, whether for seasonal
holiday packaging or not. Think about it: amidst the sea of regular packages,
wouldn’t a specially designed one stand out?
Boost in sales
And of course, the ultimate goal: a rise in sales. Unique packaging can make
customers prefer your product over competitors, even if they’re seeing it for the
first time!
Implementing Custom Packaging
Want to know how your business can incorporate these holiday packaging
trends? Here are a few ideas to get you started:
Collaborate with artists
Custom packaging and awesome art are a perfect match for the holidays.
Teaming up with local artists can give your packaging a unique flair. It’s also a
great way to support local talent!
Pick the right materials
To level up your packaging game, it’s not just about design. The feel, the texture,
even the weight of the package matters. Choose materials that align with your
brand and the current sustainability trend.
Use tech to your advantage
Print goes hand in hand with technology. Think QR codes leading to holiday
greetings or special microsites, or Augmented Reality experiences linked with the
package. Tech can elevate the unboxing experience to the next level!
The holiday season of 2023 is approaching fast, and with it, the chance to make a
lasting impression. Custom holiday packaging is more than a trend; it’s a powerful
marketing tool. From enhancing brand image to boosting sales, its benefits are
tangible. So, isn’t it time your brand thought inside the box?
FAQs
Why is sustainable packaging trending in 2023?
Consumers and businesses are becoming increasingly eco-conscious,
recognizing the need to reduce their carbon footprint and limit their environmental
impact. As a result, brands are making conscious changes to not only meet
consumer demands but also play their part in creating a more sustainable future.
How can I personalize packaging for different regions?
Research local cultures, traditions, and collaborate with regional artists to
incorporate localized designs. Strive for authenticity and proper representation.
Are tech integrations in packaging expensive?
It varies. While some advanced AR integrations might be pricier, simple QR codes
are cost-effective. You can print QR codes on custom packaging without any
additional cost.
How do I ensure my packaging design doesn’t offend any cultural sensitivities?
Research thoroughly, and when in doubt, consult or collaborate with experts from
that particular culture.
