I use the same route going to work every day. And for the past month, I’ve been seeing a poster for a movie that’ll be shown in our local movie theater. I had no plans on seeing it but I gave in eventually.
Poster printing has its subtle way of influencing your decisions. When done right, they can have a positive effect on your business. If you’ve never considered printing posters before, here are a few things you need to know to get started.
What Makes a Poster Effective
For a poster to be effective, there are four main things you have to consider. You have to think about the graphic design which has to do with how the poster is presented. Then you will need visually appealing images. You also need to consider the colors you’ll be using. Finally, you have to write copy that would deliver your main message.
The Benefits of Poster Printing
Poster printing has many advantages over other marketing materials.
Unlike brochures or flyers which gets passed around, posters stay right where they are. Because of this, posters are better at targeting people who live or work within a specific area. And because they can be left up for long periods of time, your posters are constantly seen by your audience.
They can be placed anywhere the law permits. If you’re promoting your restaurant, for example, you’d want to place your posters in high-traffic areas near your place of business like bus or train terminals.
Arguably one of the best things about posters is that they’re not as expensive as you’d think. To save even more money, you can create the design yourself.
At NextDayFlyers, you can create your own poster for FREE through our Online Design Tool.
This is good news for small to medium-sized businesses who can’t afford to promote through radio, TV, or print ads.
Marketers also prefer posters over other mediums because of how customizable they are. You can tweak the design depending on your needs. You can try a more vague, minimalistic approach or fill it up with all sorts of relevant information.
Triggers Impulse Buys
Creative posters can trigger impulse buys. Having a great call-to-action message makes products and services irresistible to many consumers. Some businesses use posters to promote holiday sales or buy-one-take-one deals. These types of posters create an atmosphere of excitement that draws crowds of people to your store.
Other Uses for Posters
There are other uses for posters outside of marketing. There are businesses that expose their employees to possible injuries. That’s why wise entrepreneurs invest in safety posters.
These posters save employee lives by reminding them to wear their safety hats or that they’re not supposed to smoke in a certain area. In dangerous environments, a safety reminder can make a real difference.
They can also be used to motivate employees. Leave inspiring messages or quotes around the office to boost morale. Remind people of short and long-term goals so that everyone’s in sync.