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Print vs. online not ‘either/or’ but ‘both/and’ relationship, says HuffPo

For the print media industry, good news has been tough to find in recent years. Mostly stemming from declining ad revenue, newspapers and print magazines throughout the country have lost millions and the trend is not likely to stop anytime soon.

However, many supporters of print news are finding more reasons each day to remain loyal – perhaps suggesting print media will always be around but must isolate its prospects and demographics.

In a recent article for the Huffington Post, Michael Mattis argues that print media offers a sense of "perusability," where readers never really know what they're going to find – an ability that translates online to a rapid-fire "short-attention-span theater."

However, Mattis maintained that the future of media will be about a happy medium.

"As reading technologies advance, as we shall see, it's not an 'either/or' situation of print vs. online, anymore," he writes. "There's a 'both/and benefit' when the two complement one another – for both readers and advertisers."

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