“Craft” is a phenomenon that has swept America over the last 20 years. This country has had somewhat of a beer and wine renaissance in which many good people with excellent taste have rejected the big brands in favor of artfully crafted liquor from independent breweries and houses.
But we are starting to see a revolution within the revolution in which people who love beer want to brew their own and create their own renaissance. In fact, the homebrewing industry is an enormous one in which millions of Americans are buying up carboys, keggers, wort chillers, and getting cheap stickers printed for their growlers and brown bottles.
With all these new wines and brews emerging, how do you make your product stand out from the shelves? Your wine may be outstanding, but you need buyers to try it first for them to make that decision. A simple, straightforward solution would be to take a look at your product packaging. Does it capture immediate attention? Does your design communicate what you want to share with your target market? Never underestimate the power of sticker labels. They are an easy, inexpensive way to add some sparkle to a boring looking bottle.
Here are some key aspects to sticker label design:
Colors
Different colors impact different people. Choose a color that would best evoke what kind of brand you are and the story of your product. Bright and warm colors show positivity. Black portrays elegance and professionalism. Strike a balance between choosing tones that suit your branding yet will stimulate the buyer’s eye.
Typography
Is your audience in the older demographic, or are you targetting Millenials? Sans-serif fonts are playful and suited for younger buyers. Script fonts are more formal and used for traditional beer and wine labels. It’s best to experiment with different designs first and see how your market will respond.
Graphics
Again, knowing yourself as a brand will help you create your sticker labels. Knowing design trends that appeal to your customers is vital. Are you bold and modern? Classic and traditional? You can find something that defines who you are as a brand and incorporate it into your label. Has your product been in the family for generations? Do you have a quirky symbol that represents how you started the business? Your label needs to tell customers that your wine is suited to their taste definitely worth a try.
Materials
Your design needs to come to life with the right printing and materials. If your sticker label has an elegant, minimalist design, it wouldn’t like right printed on glossy labels. Great art and quality materials go hand in hand.
Ready to get your sticker labels printed? Visit us at Nextdayflyers.com and we’ll help you get started.
