For small business owners, cost is a big consideration when it comes to marketing. A relatively small marketing budget needs to efficiently get the word out. Next to word of mouth, flyer printing is one of the cheapest ways to advertise your small business. However, a flyer is effective only if it is placed where it can be exposed to a targeted audience. The question then of where to hang flyers should be the primary concern.
There are a lot of considerations when it comes to flyer distribution. Of course there’s the obvious requirement that it should be in high traffic areas which members of your target market frequent. You should also distribute flyers only where it is legal. A lot of cities and even states have specific laws for flyer advertising. Littering is a big no-no, and you don’t want people to associate it with your business, so read up on laws in your specific city first.
Looking for ideas on where to hang flyers? Here are some great places for flyer distribution.
1. Hang flyers in bus stops.
One of the best places to hang flyers is where people frequently go and stand idle, such as waiting for a ride. A bus stop is the ideal place to hang flyers for several reasons.
First, you’re sure that you have an audience there, since a lot of people commute. Second, while waiting for a bus, people can be drawn to a lot of things, such as reading advertisements on bus stop walls and flyers on bulletin boards. Third, you can take advantage of certain demographics that use the bus stops, especially useful for small and medium businesses.
2. Ask permission to put flyers on school bulletin boards.
Where to hang flyers next? Try school bulletin boards. Especially if your target audience are children or parents, distributing them within schools makes sense.
Ask permission from school officials to put your flyers on bulletin boards. You can even partner with the school cafeteria to place your flyers on the cashier’s table where they are accessible to students.
3. Place flyers at checkout counters and reception areas.
For small businesses with physical counters, you can place your flyers at checkout counters. I’m sure you yourself have experienced boredom while waiting in line. Customers will be compelled to pick up a flyer from your counter to read.
A great flyer content idea for this placement is additional information on your products and services, especially if you do custom work.
4. Put flyers on community bulletin boards.
In some cities, there are designated places where you can put your flyers. Community bulletin boards, usually in your local Chamber of Commerce or in some local groceries and community organizations. In some cities, you can post your flyers on light poles.
Attach a couple of flyers so people can take them home.
5. Leave flyers in laundromats.
Similar to bus stops and checkout counters, another place where people wait for quite a bit of time are laundromats. People wait for their laundry to finish so they will be naturally drawn to things to read inside the facility. Ask at the laundromats in your area if there is a bulletin board where you can hang your flyers.
What other techniques do you use for flyer distribution? Share with us your thoughts below.