Brand Identity Through Custom Envelope Labels
Be more than the ordinary with custom envelope labels. Personalizing your mailing labels is a simple but effective way of establishing a solid brand identity that recipients can instantly recognize. In the day and age of digital, receiving actual letters in the mail has become a welcome sight. It creates anticipation and excitement on what the message may contain and what could be so special that it needed to be sent through mail.
Whether you’re sending marketing promotions to potential clients or passing on holiday greetings to friends and family, utilizing personalized envelope labels show an extra level of care and effort.
Custom envelope labels can be printed individually cut, on a roll, or on a sheet.
- Individually cut envelope labels are ideal for die-cut designs in small amounts. You can print envelope labels with different names with low minimum quantities. These are applied by hand.
- Roll labels are perfect for bulk printing. You can print from 250 to 100,000 envelope labels which can be rapidly applied with the aid of a label dispenser.
- Printing envelope labels on sheets lets you customize the content on each label, which is perfect for smaller mailing lists. It is also cost-effective as you can print as many labels as you can fit on one sheet. This way, each envelope you send has a personalized touch.
Send a Message That Sticks With Envelope Labels
How to Label an Envelope
Labelling an envelope seems simple but a lot of people still make unnecessary mistakes that lead to lost mail and missed connections. Below is a short guide with the best practices to consider when labelling your envelopes before sending them out.
- While it’s not really required to put a return label, not doing so will prevent the carrier from returning it to you if ever it’s undeliverable.
- Place the return label on the upper left-hand side of the envelope.
- Start with your full name followed by your complete address including city, state, and ZIP code.
- Place the address label at the center of the envelope.
- If you’re sending the letter to someone in a specific company, start with the company name, followed by ‘ATTN:’ or ‘c/o’ and the individual’s name. If you’re sending directly to the person, simply put their name on the first line.
- The next lines should be their complete address including the city, state, and ZIP code.
Sending to a military address
While similar, military addresses follow a different nomenclature for mailing addresses:
- Choose APO (Air/Army Post Office), FPO (Fleet Post Office), or DPO (Diplomatic Post Office) instead of a city.
- Instead of the state, AA (Armed Forces America), AE (Armed Forces Europe) and AP (Armed Forces Pacific) are used, depending on the duty station.
- The ZIP code is the same, but an extra four number code may be required for delivery.
Don’t know the exact ZIP code you need? The USPS has an online ZIP code lookup tool you can use.
Making Sure Your Messages are Read
While it may seem that direct mail marketing has fallen out of favor as of late, it’s still an extremely effective way of getting your message across especially to potential customers who normally can’t be reached through digital channels. Marketing through mail, however, requires a lot more thought. Otherwise, it’s straight to the trash. Consider the following tips to increase the chances that your message is read loud and clear:
- Mind your mailing list – Ensuring that your mail actually gets to the recipients is the most important thing to consider for direct mail marketing. Audit your mailing list regularly to minimize returned or undelivered mail which can become costly in the long run.
- Know your audience – Don't send direct mail marketing to just anyone. Curate your mailing list to reach your target audience. For example, mailing promotional offers for car accessories to a household without a car isn’t worthwhile. Sending mail beyond your scope is costly and ineffective.
- Create an eye-catching design – Mailers that are plain and dull in design are mostly likely to be ignored and relegated to the trash bin. Design the mailer, together with the labels in such a way that it attracts attention and makes the recipient want to know more about you and your brand.
- Personalize – When mail looks like it was mass-produced and sent through a generic mailing list, the chances of it actually getting read are slim. Adding a personalized touch gives your letters more character and charm. Consider adding a personalized touch through the use of envelope labels.
Frequently Asked Questions
What is the best size for envelope labels?
For general purpose address labels, the most popular size is 2.625" x 1". For this size, 30 labels will fit on one sheet.
Do you have waterproof envelope labels?
Yes, we do. Select white vinyl sticker or BOPP for the sticker material. Both of these materials resist tearing, moisture, and UV exposure.
Can I create my own design online?
Yes, you can. You can use our online design tool and choose from hundreds of our free templates or start from scratch.