Postcards – The Tweet of Direct Mail Marketing Direct Mail Marketing and Twitter may have more in common than you think. If you’ve used Twitter, you know it’s limited to 280 characters. Do you know why? The postcard. As the story goes, the character limit was dreamed up by Friedhelm…
The following fonts are close derivations of the original punch cut letterforms and print press font styles that fed printing presses in the 14th Century and beyond. When you next use these fonts, I hope they give you the added sense of tradition and history that these beautiful letters bring to your designs and messages.…
We have broken down some of the greatest slogans of all time and tried to explain why they are so enduring as brand statements. Use these incredible slogan examples to create your own brand statements and start building your own memorable and long-lasting identity.…
Where do you get your writing ideas from? Hopefully, they come from deep within your noggin. However, the mind of a writer needs feeding and the following sites include some of the best writing ideas, packaging writing, creative writing prompts, and blog writing examples you’ll find anywhere.…
2012 was the year of major brand redesign. Some of the worlds biggest brands like eBay and Microsoft ditched their familiar images for straighter, simpler, and more serious versions of their previous looks. In this post we will review some of these logo designs and track the overall trend of a cleaner and more graphically adaptable brand that company’s are taking through-the-line.…
Bah Humbug! Christmassy fonts are the graphical equivalent of a Christmas sweater. They come out once a year, look awful, and embarrass everyone with any shred of dignity or graphical taste! …
Whether you want to make a sale, get an opt-in for your email list, sign up a new subscriber for your blog, or just motivate readers to support an issue, the Four Bases will help you hit home runs when it comes to creating copy that prompts action. It’s such…
John Caples made a name for himself in advertising and revolutionized – if not created – the specialty of direct response. Learn about the man and discover his 7 principles that lead to effective advertising.
