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Category: Copy Chat

Discover the Centuries Old Fonts You are Still Using Today

The following fonts are close derivations of the original punch cut letterforms and print press font styles that fed printing presses in the 14th Century and beyond. When you next use these fonts, I hope they give you the added sense of tradition and history that these beautiful letters bring to your designs and messages.…

Learn to Write Better Brand Headlines Using the Greatest Advertising Slogans of All Time!

We have broken down some of the greatest slogans of all time and tried to explain why they are so enduring as brand statements. Use these incredible slogan examples to create your own brand statements and start building your own memorable and long-lasting identity.…

Copywriting Inspiration: 10 Places on the Web and Beyond!

Where do you get your writing ideas from? Hopefully, they come from deep within your noggin. However, the mind of a writer needs feeding and the following sites include some of the best writing ideas, packaging writing, creative writing prompts, and blog writing examples you’ll find anywhere.…

Copy Chat: Humor in Advertising

Many of the most memorable advertising campaigns have been humorous. Over the years, countless advertisers have used this strategy to attract customers. Audiences want to be entertained, not subjected to a hard sell. People pay attention to humorous commercials because it makes them comfortable. This makes them let down their guard –leaving them open to be influenced.

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