Whether you want to make a sale, get an opt-in for your email list, sign up a new subscriber for your blog, or just motivate readers to support an issue, the Four Bases will help you hit home runs when it comes to creating copy that prompts action. It’s such…
Month: October 2011
Designers who have left an indelible mark on the world of graphic design. Our series of biographical sketches of designers who have created breakthrough work in their careers and have influenced successive generations of designers continues with this installment. https://image.linotype.com/cms/bernhard_portrait_d12793i55.jpg LUCIAN BERNHARD (Born Emil Kahn) March 15, 1883–May 29, 1972…
Portrait Photography: Perfecting Your Techniques Pictures of people are so captivating because humans enjoy looking at other human beings. Many studies have been conducted that demonstrate this principle. Eye movement tracking research solidifies this observation. Our eyes are drawn to the eyes of others. Portrait photography is a great way…
Hanging Out There’s more to those door hangers than just a Do Not Disturb message. As a marketing tool, the humble door hanger is versatile, efficient and affordable. Here are some ideas that will get you thinking and encourage you to “borrow” or experiment and generate some new ideas of…
Who likes Free! I do, I do! Free from oppression, free of the chains that bind you and the freedom of choosing the new paths in your life! Oh yeah… and Free stuff!! So before you head off into a new freedom adventure (even if its just the weekend), finish…
Most people prefer NOT to be sold something. They want to be wooed. The act of sales-by-seduction can be a fun and exciting experience. Is your landing page up to it? While it’s true that visitors to your landing page want to be educated and get help to make rational…
LinkedIn is an effective vehicle for any company to network with connections in the industry, with vendors and partners. Here are some techniques designed to help you: improve the visibility of your LinkedIn content with search engines improve the visibility of your LinkedIn content within the LinkedIn community increase the exposure…
https://www.nextdayflyers.com/blog/wp-content/uploads/2011/10/Gossage.jpg A refreshing point of view from one of advertising’s great minds. Howard Luck Gossage (1917–1969), often referred to as “The Socrates of San Francisco,” was an advertising trendsetter whose career peaked during the fabled era of “Mad Men.” A non-conformist who protested established advertising practices, Gossage pioneered numerous innovative…