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Tips & Bits #10: Tips and Trends for Your New Year Marketing Strategy

Starting a New Year is the perfect opportunity to revisit, revise, and renew your annual marketing plan so it’s up to date. Here are tips and resources to make your marketing strategy renewal just a little easier, along with some 2011 trends you should be aware of when reviewing your plans.

Define your marketing goals  

  • budget
  • goals
  • strategies

5 Corporate blogging trends for 2011

The key here is to see it through!

Recommendation: Answer the question, “What is the purpose of having a blog and what objectives do we want to accomplish within what time-frame?”

Trend: More companies will put a budget with a strategy behind their blogging activities, enabling them to show benefits.

Image - results 2007, 2008 & 2009 - study indicates that corporate familiarity with and usage of social media within the Inc. 500 (fastest growing smaller companies in the US) has continued to grow in the past 12 months. 91 percent of the Inc. 500 companies are reporting use of at least one of the social media tools studied in 2009.

 

3 Essential Small Business Search Marketing Trends

3 search marketing trends worth paying attention to:

  • Online and Offline Marketing Integration
  • Mobile Device and Local Search
  • Social Media Advertising

 

Six Social Media Trends for 2011

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  • Integration economy
  • Tablet and mobile wars
  • Facebook and location-based networking
  • Need for social identity
  • Google faces off with Facebook
  • Websites with social integration

 

Advertising Trends 2011

  • Video advertising
  • Real time bidding
  • Data, data, data
  • Location based marketing
  • Consolidation of ad networks
  • Mobile advertising
  • Socially enabled ads

 

Happy New Year, Happy New Marketing Plan!

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