Using Signage to Promote Your Business During the Community Quarantine
Promoting your business and ongoing services may be tricky to navigate at this time, but it’s good old-fashioned printed signage that gets the job done. From banners to posters, yard signs to canvas prints, printed signage is the best at getting your message across.
In fact, 50% of potential customers learn of a particular store due to an on-premise sign, according to a study by the International Sign Association.
So which signage should you use? Here are some ways you can use effective signage to get your business noticed during this mandated nationwide lockdown.
1. Bring attention to your storefronts with banners.
Creating a captivating storefront is essential if you want people to know about your business. Use a large heading such as “We Accept Take-Out and Deliveries” to resonate with your customer’s needs. The key to creating this effective signage is size. If your banner is too large or too small, it would be unreadable, defeating its purpose. Try to see how people walk or drive around your area to determine the distance they could read your banner.
Another thing you should consider is the material. Vinyl banners are great to use all around and you can clean them hassle free. If you are in a location with strong winds, you need to use mesh banners. Regular banners can get torn apart or blown away easily if it’s windy. Putting slits in them manually to prevent this will destroy the design. Unlike regular banners, mesh banners have little holes in them that allow air through, which makes them ideal for a windy environment.
2. Promote your business with posters.
To tell customers about what you can offer, posters are an effective signage option. When creating a poster, you need to look at two elements—design and content—and how both interact with your target customer.
Thus, you need to define the audience of your poster and use it as a foundation for your design and content. Designing your poster blindly would only yield a poor result. It’s good practice to refer to your buyer persona, and the specific segment of it that you are targeting, when planning your poster.
From there, you can start with concepts on poster design and copy. As a general rule, less is always more. You should distill your design into one message that you want to convey. Most of the people looking at posters only have a few moments. You need to make your message clear within these few moments for it to be effective.
Your information should also be organized. Include the details that are important for your audience, including your operating hours, contact details, and other ways to reach you.
3. Pull potential customers in with yard signs.
Politicians and real estate agents have used the power of yard signs for decades. Nowadays, other industries and business have tapped into yard signs because of their power to increase awareness. They capitalize on the traffic your home or business, or that of your customers.
The biggest advantages of yard signs is in their cost and mobility. For a fraction of the expense, you can have your very own billboards around your community. Put up signs around your neighborhood to let people know that you’re still open for curbside pick up and deliveries. This helps especially for restaurant locations that don’t get a lot of foot traffic. Yard signs are easy to set up, dismantle, and move to places where there are more people to see them. Just stick in the grass, then pull out when you’re done using them.
NextDayFlyers is still open and available to support all your printing needs during this time. The safety of our customers and team members is a top priority. For that, we have temporarily changed our customer service hours to 5 AM to 7 PM Pacific Time (Monday – Friday). We appreciate your understanding.