Recently updated on November 16th, 2023 at 08:17 pm
Distributing business cards just like everyone else won’t do the trick – especially if no one’s asking for themIf you want to set yourself apart from the competition and get noticed, you need to get creative. Here are some ideas to get in front of new and existing customers in a more meaningful and memorable way.
20 Creative Ways to Hand Out Business Cards
Maximize Direct Mail Marketing Opportunities
1. Include them in packages and envelopes – Add a personal yet professional touch to your products by slipping business cards in packages and envelopes before they’re delivered to customers. Through this, customers will easily know how to reach you if they want to repurchase your products.
2. Staple them to postcards or flyers – If you’re sending out flyers or postcards through the mail, make sure to staple your business cards on them. This will help you reach more potential customers and increase your brand visibility in your neighborhood.
Stand Out at Events and Trade Shows
3. Attach business cards to meeting handouts – Are you presenting something to a group? Include your business cards in folders as part of the meeting materials you’ll hand out so that participants can check out your business later on.
4. Include them in goody bags – Events present the perfect opportunity to give goody bags containing samples, promotional items, and other merch. Make your event and brand memorable by including your business cards. This will remind attendees where the freebies came from, and they can also use it for future reference.
5.Use them as an event entry ticket – Turn your business cards into event entry tickets. You can print the venue information, time, and date of the event and incorporate your business information in the design of the cards to attract more attendees.
6.Use them as a raffle ticket – Who doesn’t love free things and winning prizes? If you’re holding a raffle and selling tickets, business cards can serve as a great alternative to raffle tickets. Attendees can write their names on the back of the cards if they want to win something, and it will get them to notice your business at the same time. Talk about a win-win situation!
7. Place them on tables – If you’re seating people at an event, try placing folded business cards on tables to let attendees know where they’re seated. You can print your business information on one side and your guests’ names on the other.
8. Hang them on water bottles – Punch a hole on your business card, and then use a string to attach it to each water bottle you offer at events. This will give your business card the appearance of a hang tag, but it will contain your business information.
9. Attach them to balloons – If balloons are part of your decoration or if you’re handing them out to guests, you can also attach your business cards to them. Guests walking around with the balloons will literally walk around with your business cards and turn into actual walking advertisements.
Give It Purpose
10. Use them as an appointment card – Help clients schedule and remember their upcoming appointments while ensuring that they have your contact information. You can provide space for clients to write the time and place of their commitment at the back of your business card and details about your business at the front.
11. Turn them into a business loyalty card – Reward your repeat customers with discounts, special offers, or other incentives by using business cards as a stamp card. This will make your customers want to keep on engaging with your brand, and it will also benefit you in the long run.
12. Turn them into a referral card – Similar to loyalty cards; you can also use business cards as referral cards for your loyal customers to pass around to their family and friends. Your customers will keep coming back if you can provide them with incentives like discounts or a gift card for every referral.
13. Stick them on a magnet – Add functionality to your business cards by sticking them on magnets so that leads can actually use it (and be reminded of your business!) in their daily lives.
14. Turn them into a keyring – Add a hole punch to your business cards and make keyrings out of them. This will transform your business cards into an item that customers can use every day and carry with them.
15. Incorporate them into your product or service – Upgrade your packaging game by incorporating your business cards into your products or service. For example, if you sell jewelry, you can punch earrings through a business card so they don’t get lost in transit and the customer has all the info they need for future purchases.
Use Your Network
16. Give a stack to family and friends – Expand your network by sharing a small stack of business cards to your family and friends so that they can distribute them to their contacts. Word-of-mouth referrals are an excellent way to get more customers.
17. Throw a party and hand them out to guests – Don’t hesitate to start a conversation and expand your network in a relaxed and friendly atmosphere. Hand out your business cards to guests at parties and social gatherings and let them know what your brand is about.
18. Add them to community bulletin boards at local establishments – Place a stack of your business cards where the public could easily spot them. This could be in your local coffee shop, laundromat, or in lobby.
19. Add some sweetness when leaving a tip –When leaving a tip, include a business card and a handwritten thank you to leave a positive impression to people in your community.
20. Keep them handy while running errands – Come prepared and make sure you have your own stock of business cards even when just doing errands. You could meet a new lead unexpectedly during your next visit to the grocery store or anywhere you go.
Business cards make it easy for new and existing customers to find you. With these creative tips, you‘ll get in front of the right people in a meaningful and memorable way.
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