Print Marketing

Sending postcards as part of a direct mail marketing campaign is common for businesses. However, to ensure that your investment in printed postcards is worth it, it’s important to track specific metrics that can determine the success of your campaign. Below are five postcard marketing metrics that can help you monitor the performance of your […]

NextDayFlyers explains how postcards shaped travel marketing and why they remain an effective promotional tool used by the tourism industry despite the prevalence of digital media.

Direct mail vs. digital mail—who wins? Why not both? See how these strategies stack up in engagement, ROI, and customer response, and why combining them might just be the best marketing move.

Enhance Your Marketing With These Timeless Print Products With everyone glued to their screens and most transactions done online, print media might seem irrelevant and obsolete. But the tactile and visual appeal of print products continues to play a crucial role in marketing strategies. Check out the best print materials that will complement the digital […]

In 2025, print marketing continues to play a significant role in the strategies of top brands, and Airbnb remains a prime example of how print can thrive in the digital age. As consumer expectations shift toward authentic, tangible experiences, companies are finding innovative ways to use print to connect with their audiences. Airbnb’s print ventures […]

For small businesses, holiday print-on-demand products like custom T-shirts and mugs present a unique opportunity to keep their brands at the top of the customers’ mind and to boost sales.

Flyer marketing is relatively inexpensive and quite easy to do, but if you’re not mindful, marketing costs can build up over time. Luckily, business owners can rely on their distribution to spread brand awareness and create customer engagement. Still, making an effective business flyer the first time is as essential as it gets. Running a […]

Catering is one competitive son of a bun! Starting a catering business means going to battle with hundreds of other caterers who are all trying to get the biggest bite out of the pie…If you’re cooking-up a new catering business, here are 5 catering and restaurant marketing ideas to help make your business the cream of the catering crop.

For small business owners, cost is a big consideration when it comes to marketing. A relatively small marketing budget needs to efficiently get the word out. Next to word of mouth, flyer printing is one of the cheapest ways to advertise your small business. However, a flyer is effective only if it is placed where it can […]

Business cards have always been powerful tools that open doors to new clients, connections, and brand recognition. Professionals should always carry a stack ready to hand out at any opportunity. This mindset helps promote yourself and shows that you take networking seriously. A beautifully designed and informative business card is one of the most important […]

Google Analytics is one of the most useful internet tools, especially when it comes to marketing. The digital marketing metrics that it provides gives useful insights on how your website, content, and social media campaigns are doing. It can also reveal opportunities that you can tap or areas that you need to improve. But a […]

At NextDayFlyers we offer products and services for both Traditional (bulk mail) and EDDM (Every Door Direct Mail). We have created an infographic to help customers choose the service that’s right for their type of business.

Not all social media content is created equal. Some have just a few people engaged while others might break into the viral realm. Even then, a lot of factors affect the way people react to content. So what types of posts should you use for your social media plan? There is a lot of research […]

There is this unofficial rule of direct mail postcards called the 40/40/20 rule. It’s the formula for the right combination of factors for a successful direct mail marketing campaign. 40/40/20 Rule of Direct Mail Postcards According to Ed Mayer, the marketer who coined the term said that 40% of your direct mail advertising success depends on […]

Did you know that the most trusted form of advertising is peer recommendation? According to global information company, Nielsen, 83%, or 8 out of 10 global consumers trust word of mouth recommendations from friends and family. Aside from that, around two-thirds say that they trust reviews from other consumers posted online. Compare that to advertising from […]