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Digital Age Marketing: 11 Website Usability Testing Tools

Recently updated on November 7th, 2017 at 12:29 am

Testing your website’s usability is a key factor in being able to make improvements and increase conversion rates. And one of the places where you need to begin, is knowing what your customers are seeing when they view your site. The problem is, of course, that different browsers create different user experiences. And, let’s face it, thorough testing can be a real pain. But here are some resources designed to make testing just a bit easier.

Connecticut graphic design firm wins award for postcard direct mail campaign

Recently updated on February 15th, 2011 at 04:56 pmElements LLC, a graphic design and marketing firm based out of New Haven, Connecticut, is a recent recipient of the American Graphic Design award presented by Graphic Design USA. The award was in recognition of the company's "Stone for Every Season" direct…

Insurance company launches postcard campaign to earn 19,000 percent ROI

Recently updated on February 15th, 2011 at 04:56 pmAs the U.S. economic recession grimly unveiled its devastating impact over the past few years, most companies strapped up their spending habits and began to downsize staffs. However, one national home insurance company based in Tampa, Florida, decided to go the opposite…

Color Theory

Recently updated on December 22nd, 2010 at 03:50 pm

Color is an integral part of our daily existence. Since birth, humans quickly develop the ability to see and interpret color. We are bathed in color throughout our day. We have warm colors, cool ones, autumn, and summer colors. Color is used to communicate warnings; it inspires us, soothes us, or can trigger fear.

5 Tips for Copywriting Brilliance

Recently updated on November 6th, 2017 at 11:01 pm

Copy copy everywhere. It is impossible to have an online presence today without unique content. And if you can’t afford a stable of writers, then you have to write it yourself. These all-around writing tips are designed to help whether it’s for your posts, your emails, your landing pages, or social media.