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Digital Age Marketing: 11 Website Usability Testing Tools

Testing your website’s usability is a key factor in being able to make improvements and increase conversion rates. And one of the places where you need to begin, is knowing what your customers are seeing when they view your site. The problem is, of course, that different browsers create different user experiences. And, let’s face it, thorough testing can be a real pain. But here are some resources designed to make testing just a bit easier.

  1. Usabilla is designed to help you quickly create usability tests, collect feedback and analyze the results.
  2. Browsershots is an easy to use online service that captures full page screenshot images of your website – in different browsers.   Due to its popularity, you may need to be patient while your screenshots load.
  3. Use IE NetRenderer If you’re looking to view what different versions of Internet Explorer see,
  4. For Mac OS browsers only try BrowsrCamp.
  5. To see how your website appears on the small screens of mobile phones like the BlackBerry or Windows Mobile, check out BrowserCam.
  6. Fake is a new browser for Mac OS X that makes web automation and testing simple.
  7. In order to find aspects of your site that might be slowing down load time, and decreasing user experience, try Pingdom -.shows loading time for objects on your pages.
  8. Apple’s Safari web browser has a  Web Inspector feature – only available after turning on the development tab. It displays stylesheets, images, and scripts on any webpage.
  9. Firebug is one of the best applications around for debugging issues with front-end code and CSS. If there’s any image or style that’s out of line, checking it out with Firebug is the best response.
  10. Load Impact simulates large userload on web servers to help you determine whether your server can handle the high traffic load (there is a free version and several paid versions).
  11. Web Developer is a robust Firefox extension that provides a wide range of tests including  testing for broken images, testing layouts in multiple screen sizes, viewing cookie information, and validating mark-up.

To test or not to test, isn’t the question – it’s how can you most effectively do the testing you need to do. What are some of your favorite usability testing tools?


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