Connecticut graphic design firm wins award for postcard direct mail campaign
Elements LLC, a graphic design and marketing firm based out of New Haven, Connecticut, is a recent recipient of the American Graphic Design award presented by Graphic Design USA. The award was in recognition of the company's "Stone for Every Season" direct mail postcard campaign for Connecticut Stone Supplies, a natural rock retailer and supplier.
The winning campaign involved a series of six distinct postcards, designed and written by Elements.
Recently, the company provided design projects for Pet Elements and Rockport, and was also featured in Design Matters magazine.
The Graphic Design Awards, hosted annually, recognize leading graphic design firms and artists for their contributions to the industry and creative marketing. They celebrate design in all forms including website design, direct mail campaigns to postcard and brochure development.
Direct mail campaigns such as the one launched by Elements have retained a niche appeal in various marketing circles, as many see the growing popularity of digital marketing formats as contributing to the growing cultural or nostalgic appeal of direct mail materials such as postcards, brochures and pamphlets.