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Month: October 2010

Color Theory

Color is an integral part of our daily existence. Since birth, humans quickly develop the ability to see and interpret color. We are bathed in color throughout our day. We have warm colors, cool ones, autumn, and summer colors. Color is used to communicate warnings; it inspires us, soothes us, or can trigger fear.

Advertising with print flyers in parking lots

Flyers are one of the most recognizable print marketing or advertising mediums – used in political campaigns as well as promotional gimmicks. But one of the controversial measures surrounding flyer marketing is that of placing flyers on the windshields of cars in parking lots. Companies should consider a few things…

Get Up Close and Personal with Beverage Industry News

It doesn’t matter whether you enjoy it straight up, on the rocks, a little bubbly or a full-bodied cabernet; alcohol is a part of nearly everyone’s life which is why the beverage industry is such a large business. Progressive beverage marketing is vital for restaurants, clubs, bars and retail outlets. With the variety of products available, the industry lends itself to creative and unique marketing campaigns.

Graphic Design Roundup #2

Here is round 2 of my graphic design roundup. Just so you get familiar with my taste. I do more than graphic design. I write for my own blog, I enjoy photography, and I’m working on launching a web app. So I’m always looking for design inspiration, life/business organization tips, and free resources in general.

I am a very visual reader, and I go through tons of links to pick the ones that stand out to me. Please leave a comment and let me know what you think.

Young people prefer print marketing over online in almost all categories

A new study conducted by Epsilon Targeting reveals that most young people prefer offline print marketing over online marketing communication channels. The report, called "Finding the Right Channel Combination: What Drives Channel Choice?" surveyed 2,500 U.S. and 2,200 Canadian households, finding that most 18-34 year-olds favor direct mail marketing in…