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Month: October 2010

Tips for Segmentation 101

Recently updated on October 17th, 2017 at 10:06 pm

As the saying goes, you can’t please all of the people, all of the time. And this is certainly true in marketing. When you try and satisfy all of your customers’ needs with blanket marketing messages your success rate will certainly suffer. Enter segmentation.  According to Wikipedia, market segmentation is about dividing “the market into distinct groups who have distinct needs, wants, behavior or who might want different products and services.”  The idea, of course, is that improving your customer segmentation will improve the effectiveness of your marketing because you have the ability to better satisfy the various customer needs. Proper market segmentation can help with your ability to:

The Social Media Sheriff Rides Into Town

Recently updated on February 8th, 2021 at 08:14 pm

Yiiiheeehhaaa… The Social Media Sheriff is riding into town, here to give you the low-down on Social Media.  Y’all will find the latest news, resources, tips, ideas and as much good ol’ fashion rootin tootin social media fun that I can rustle up.  Together we’ll get a wrangle on the ever changing ways to make the most out of this here wild west Social Media world!