When clients are in the market for a design firm, they often want to see many examples of what's possible for their project. As a result, many companies spend a great deal of time shopping around for the particular style or flavor that their website, catalog, advertisement or poster seems to need. This is time consuming for the company and gives graphic design firms very little time to market themselves effectively.
Thankfully, printed booklets can be a saving grace for such organizations. Because these types of businesses often have multiple artists and designers on staff, there is a great deal of variety available from which clients can select when commissioning some sort of project. Printed booklets, such as 8.5×5.5 inch booklets, offer enough room for companies to quickly and easily show off their top artists.
These booklets can be used in a number of ways. Direct mailings can be very effective, allowing clients to browse through the material at their leisure. Literature requests can be met with offers of printed materials, for which an 8.5×5.5 booklet would be perfect. Even the use of printed booklets at events or trade shows helps set a firm apart from other attendees and provides plenty of reading material for prospective customers.