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Category: Marketing Tips

Copy Chat: 15 Proven Headline Formulas to Save You Time and Despair!

Awesome headlines are usually not created out of thin air. There are many tested headline formulas that can be adapted and used repeatedly. Of course, you need to understand why a particular headline works in order to know whether that formula is right for your post, or article, or landing page.

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Tips & Bits #13: T&B for a Successful Company Blog

Creating and distributing content through your company blog and social media is an important aspect for marketing today. Your blog should help boost your search ranking and bring potential customers to your site. Here are some tips to help you get the most from your company blog.

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Using the Cross Media Marketing Advantage

One of the first noteworthy cross media marketing incidences occurred in 1977. The movie Saturday Night Fever was released – along with its respective sound track. Cross media marketing is, in essence, cross channel promotions with customers being given a response option in another channel. For instance, send a direct mail postcard with an invitation for an exclusive offer if they go to a particular URL. Cross media marketing at its best is integrated, highly targeted, and effective.

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The Social Media Sheriff #12: Future of the Social Web, Infographics, Getting Better

The Sheriff has to hit the social media dusty trail and won’t be able to see you every Thursday anymore. Yet with every sunset comes a sunrise. I’ll be here every couple of months to bring you the latest in Social Media resources, news and tips! Keep an eye out for The Social Media Sheriff and he’ll keep an eye out on the Wild West World of Social Media!

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Get to Know Your Customers with Mobile Technology

Enhancing your customers’ experience with mobile technology can improve their shopping experience and give you valued information to help you better know your customers. With mobile technology you can offer product searches, in-store navigation, digital shopping lists, coupons, and reviews.

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