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Month: June 2010

Are You Making Disastrous Mistakes in your Reward Program?

Creating a useful and valuable reward program for customers can be a great perk for increasing loyalty. The keys to success lie in relevant high-value rewards coupled with personal engagement.1 This means you need to steer away from gimmicks and mass blasts. All too often loyalty programs really don’t offer much-added value for a customer and worse, the customer is contacted too frequently with those low-value offers.

15 Customer Care Tips for Responding to the Voice of Your Customer

Capturing the voice of the customer refers to understanding a customer’s expectations, preferences, and dislikes.1Often, there is a disconnect between how a company thinks they are doing, and how they are really doing in the eyes of their customers. Several years ago a Bain & Company survey took a look at how common it is that companies misread their markets.2 Out of the 362 firms, they surveyed 80% felt they were delivering a “superior experience” to their customers. But when customers were interviewed, only 8% of the companies were rated as delivering a superior experience.2

5 Make or Break Poster Design Tips

1. Hierarchy

When you design your poster you need to understand the viewing process and create a design hierarchy based on what is most important. You need to ask yourself questions such as… What is a viewer going to notice first when they look at my design? What is the most important information in this poster? What message am I trying to get across? Is my message easy to understand and remember?

Sweet Spot #15: Do I Make Scents to you?

Have you ever torn out one of those fragrance ads in a magazine to test out a new scent? I know I have.

I do a lot of party planning for my friends and the next one I have coming up is a baby shower for my bestest of all bestest of friends. She’s a paper lover like me, so the usual Evite won’t do; it’s got to be old-fashioned invites sent through the mail! I’m wracking my brain for cool ideas, and an ad for perfume caught my eye… er… nose! Wouldn’t baby powder–scented invitations be so fitting?!