Month: June 2010

Recently updated on November 6th, 2017 at 06:56 pm

Creating a useful and valuable reward program for customers can be a great perk for increasing loyalty. The keys to success lie in relevant high-value rewards coupled with personal engagement.¹ This means you need to steer away from gimmicks and mass blasts. All too often loyalty programs really don’t offer much-added value for a customer and worse, the customer is contacted too frequently with those low-value offers.

Recently updated on October 19th, 2017 at 12:46 am

Capturing the voice of the customer refers to understanding a customer’s expectations, preferences, and dislikes.¹Often, there is a disconnect between how a company thinks they are doing, and how they are really doing in the eyes of their customers. Several years ago a Bain & Company survey took a look at how common it is that companies misread their markets.² Out of the 362 firms, they surveyed 80% felt they were delivering a “superior experience” to their customers. But when customers were interviewed, only 8% of the companies were rated as delivering a superior experience.²

Recently updated on November 15th, 2017 at 10:16 pm

From planning sheets and feedback on designs to demographic information that will help you make marketing decisions, these free tools will give you good support.