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Month: June 2011

Art of Design #21: Brochures

This week on the Art of Design we have returned to our good friends The Brochure. It might be the most versatile of print, because of all the variations you can do with folds, sizes, colors and really just the overall presentation. Mixing important information with elaborate design; making sure that the reader does not get overwhelmed with either; the brochure can be a tricky item to master. To help you, we’ve brought you tips on how to design the best one you can, inspiration to give you ideas and even a few templates to get you started! Start designing today!

Copy Chat: Humor in Advertising

Many of the most memorable advertising campaigns have been humorous. Over the years, countless advertisers have used this strategy to attract customers. Audiences want to be entertained, not subjected to a hard sell. People pay attention to humorous commercials because it makes them comfortable. This makes them let down their guard –leaving them open to be influenced.

The Art of Design #20: Flyers

The flyer. That pesky little windshield nuisance that you can’t seem to get away from when you leave your car parked, is one of the best marketing tools you can use. Yet, with the onslaught of flyers that a person receives, how do you break away and be that one they keep! This week we bring you tons of inspiration, some great tutorials and a whole stack of tips to keep your flyer on top of the heap and your message on the forefront of people’s minds. Only here at The Art of Design: Flyers.