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Month: June 2011

Tips & Bits #33: Low-Budget Advertising Tactics for Small Businesses

Advertising expenses can easily overwhelm a major portion of a new-businesses’ startup funds or an existing small businesses’ operating cash flow. But advertising is essential to attract new customers and to drive continuing sales. Happily, there are economical ways to advertise and promote your business.…

What’s Next: Discovering the Positives of Negative Space

Our newest What’s Next article has been submitted by Philip A. Provins, paprovins@topflooronline.com

Negative space, in art and graphic design, refers to the area around and between the subject of an image. Negative space becomes apparent when the space around a subject, and not the subject itself, forms an interesting or relevant shape. Often, negative space is used to form the “real” subject of an image.

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