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Month: June 2011

Copy Chat: Humor in Advertising

Copy Chat: Humor in Advertising

June 10, 2011 NextDayFlyers

Many of the most memorable advertising campaigns have been humorous. Over the years, countless advertisers have used this strategy to attract customers. Audiences want to be entertained, not subjected to a hard sell. People pay attention to humorous commercials because it makes them comfortable. This makes them let down their guard –leaving them open to be influenced.

Read MoreCopy Chat: Humor in Advertising