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4 Layout Design Tips for Effective Postcards

As a business owner, you know how important it is to promote your company at every corner. Chances are you spend a lot of time planning your marketing, identifying a target market, and deploying the campaigns you have taken time develop. If you plan to use brochures to promote your business in an event setting, it is very important you take time to design your brochures like a professional. Failing to design your brochures properly can affect your conversion rates and make your business look disorganized. If you are not sure where to start, here are five valuable brochure design ideas that you can use before you print your next batch.


1. Make Sure Your Content is Straightforward and Write It First


Before you can start designing the layout of your brochure, prepare your content. Without knowing what information you are going to present, choosing a layout that is organized is impossible. This is why you should always start by writing your content.


If you need inspiration, look on the Internet or in office lobbies for brochure design ideas to get you going. Remember, however, to keep it simple; the key to designing an effective brochure is communicating only the most important fundamentals. It is tempting to get too wordy when you are describing products or services you have a passion for, but your customers have a short attention span. The purpose of the brochure is to reach your prospects and make them want to know more about your company. You need to communicate that your company is reputable and build trust through your writing without rambling.


2. Come Up With a Headline That Will Grab the Reader's Attention


When you pick up a brochure, you generally pick it up for a reason. The brochure likely had an interesting photo or a catchy headline or phrase that caught your attention. If you want your audience to read the brochures you create, make sure that there is a message printed on the cover that leaves the audience wanting more.


You must keep the "you attitude" when you are coming up with your messaging. This means that the customer is the focus of the sentence and not your company. Think about what your audience wants based on the products and services you provide and create a phrase that shows you can solve a specific problem. If you own an insurance company, you might want to use a headline like: "Are you tired of paying too much for your auto insurance? With XYZ company, you can lower your rates by as much as 30 percent." These messages should be bold and large so that they catch the eye.


3. Choose a Suitable Font


Once you have the content and headline written, it is time to choose fonts. Your font can make or break your brochure's look. Here are some tips to keep in mind when choosing your font:


  • Avoid using themed and overly embellished fonts like Papyrus or Vivaldi
  • Make sure that the font for the content is readable
  • Avoid using more than 3 different fonts in the brochure
  • Use a larger and/or bolder font for your headline
  • If you consider each of these tips, your brochure will have an overall sense of unity.


4. Choosing the Right Color Combination


If you have ever picked up a brochure and cringed at the color combinations, you know the colors you choose can affect the impression you make. Think about your company and the feelings your chosen colors evoke, and make sure both are aligned. The background and foreground colors should always complement each other.


5. Do Not Skimp on Paper Quality


If you choose cheap paper, it will affect the reader's impression of your company. Make sure you choose quality paper so you do not lose the charm. You can have the best design in the world and it will not matter if you choose low-grade paper.


The best way to ensure the highest possible quality is to choose a professional printing company to handle your brochures. Not only will a professional printer have the expertise and equipment to print your brochures quickly and efficiently, they'll also have access to commercial-grade paper to make your designs shine. Consider these brochure design ideas when you create your brochure and print it professionally, and you'll be on your way to success.