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Promotional Items Custom Rack Cards
- Fast printing turnaround
- Flat, half-fold and trifold
- Use for promotional handouts
Features
- Fast printing turnaround
- Flat, half-fold and trifold
- Use for promotional handouts
Advertise effectively in high foot traffic areas with Rack Cards
Rack cards come in a standard 4” x 9” size that’s easy to display at your place of work or at other outlets of your choosing. Because they fit into standard-size literature displays and racks, you’ll find many uses for these attractive printed pieces. Print rack cards with a collage of eye-catching images on one side and use the reverse side to convey information. Or, print both sides in full color. Whatever design your mind can dream up, we can print!
A rack card is a hand-friendly format that potential customers instinctively reach for. Ours are printed on 100 lb. gloss cover paper or sturdy cardstock – regardless of the paper you choose, your rack cards will display well when placed in a literature rack. Our high-quality paper is a great canvas for your color photography and ensures that colors print true. We offer two types of finishes: a glossy UV coating or a matte finish.
It’s easy to design your own promotional piece using our online design center. It’s just one click to get started! If you prefer, you can choose to customize one of our designs. We also offer templates you can download to your computer and use to create custom designs in a variety of programs, including Photoshop, Illustrator, InDesign and Quark.
Features of Rack Cards
- Durable rack cards substrates include 14 pt ultra thick stock and 100 lb. gloss cover
- Print rack cards on one or two sides, in full color
- Rack card measures 4” x 9”: a standard size for display racks
- Choose between glossy UV coating and matte finish
Marketing Tips
Rack cards provide a convenient format to promote at your place of business. This flexible format can be displayed lying flat or in a rack, by a cashier or on a desk or table. One of their great virtues is that they’re highly portable—not just for the customer, but also for you. Take yours with you and be ready whenever an opportunity for display presents itself.
The standard 4” x 9” size is meant to fit easily into a literature holder or rack. There are numerous types of organizations and events that use display racks to allow local businesses to promote themselves. Here are just a few that may be pertinent to your business:
- Trade Shows
- Government Buildings
- Religious Meetings
- Public Libraries
- Hotels and Motels
- Swap Meets
Let’s imagine you work in a business that appeals to tourists: you could work for a local attraction, in a historic location, at a restaurant or in a shop. To catch the eye of tourists, you need to print rack cards that are visually interesting, so you’ll need to find photos that show off your business.
Because your promotion may be partially obscured by other cards in a display, design your rack card so that your business name and your most engaging photo appear at the top. Remember that top area will always be seen when you leave them in literature displays at area hotels, motels, and tourist bureaus.
