Recently updated on November 16th, 2023 at 08:17 pmPostcard campaigns like direct mail are tried and tested marketing tools. However, measuring your success may pose a challenge. With so many variables at play, from design to distribution, understanding the impact of your efforts is crucial. In this article, we delve…
Recently updated on April 4th, 2020 at 08:11 pm Postcards – The Tweet of Direct Mail Marketing Direct Mail Marketing and Twitter may have more in common than you think. If you’ve used Twitter, you know it’s limited to 280 characters. Do you know why? The postcard. As the story…
Recently updated on October 28th, 2019 at 06:01 pm
“…Comedian Steven Wright tells a joke about a friend who sent him a postcard.
On the picture side, there was a beautiful shot of the planet earth as seen from outer space. On the address side was the message, ‘Wish you were here.’
Postcards are a great way to reach out to customers and prospects with a short and motivating message that can drive sales. You already have (hopefully) a list of your current customers with which to create mailing labels. To get a list of prospects, you can buy one from a list vendor or if you are really clever, swap with a friend or associate in a related business for their list.
Recently updated on October 17th, 2019 at 09:42 pm
Postcards – even a modest marketing budget can make use of them, but there are so many different postcard sizes, how do you choose? Let’s consider the two most popular sizes – the 4 x 6 and the 5 x 7.