Quick Response Codes or QR codes have brought us further into the age of digital convenience. Across various industries, QR codes have seeped into business processes. This includes networking, advertising, downloadable menus, contactless payments, and so much more. Fun fact: QR codes have been around since 1994. They were developed…
Postcards – The Tweet of Direct Mail Marketing Direct Mail Marketing and Twitter may have more in common than you think. If you’ve used Twitter, you know it’s limited to 280 characters. Do you know why? The postcard. As the story goes, the character limit was dreamed up by Friedhelm…
“…Comedian Steven Wright tells a joke about a friend who sent him a postcard.
On the picture side, there was a beautiful shot of the planet earth as seen from outer space. On the address side was the message, ‘Wish you were here.’
Postcards are a great way to reach out to customers and prospects with a short and motivating message that can drive sales. You already have (hopefully) a list of your current customers with which to create mailing labels. To get a list of prospects, you can buy one from a list vendor or if you are really clever, swap with a friend or associate in a related business for their list.
Postcards – even a modest marketing budget can make use of them, but there are so many different postcard sizes, how do you choose? Let’s consider the two most popular sizes – the 4 x 6 and the 5 x 7.
Postcards are such versatile marketing vehicles. They’re available in a wide variety of sizes. They can be mailed cheaply – some sizes qualify for deep discounts with bulk mailing. And they communicate instantly – they don’t have to be opened like a letter in an envelope.