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NextDayFlyers Posts

How to Turn Your Web Traffic into Money with Awesome Landing Pages (Part 2)

Next Day Flyers Blog Series:
Part 2
: Design Tips for Landing Pages that Sell

When you think about developing landing pages, don’t focus on creating more simply for the sake of more. What you want is to aim for landing pages that give you higher conversion rates. If you’re using PPC (pay-per-click advertising) you might expect a rough average of around 3% in conversions. Some industries seem to routinely get higher conversion rates, others (such as high ticket items) usually get far less. But whatever rate of conversion you get now is your baseline. That means your goal should be to improve on that number no matter what your industry average. To create the strongest landing page possible, there are certain things you want to make sure to include and other things you want to avoid.

How to Turn Your Web Traffic into Money with Awesome Landing Pages (Part 1)

Introducing A Next Day Flyers Blog Series:
Part 1
: 7 Tips for Landing Page Content that Sells

A landing page is basically any webpage where you are trying to send web traffic for a specific reason – such as buy, sign up, or find something of value. And we’re not talking about your home page here. We’re talking about a specific web page that you’ve developed which has specialized content – specialized content that goes hand in hand with whatever tool you used to drive the traffic to that landing page. Traffic-driving tools can include PPC (pay per click search marketing), banner ads, email links, and blog posts.1

16 Examples of Cool Typography

When it comes to print design, typography is the most important element. It communicates your message, shapes your designs and makes connecting with the viewer easier. Typography can make or break a design and that’s why its so important to hire a professional graphic designer to create your print designs. Your other option would be to use pre-made design templates that are well-designed and can be easily customized to fit your needs. Below are some great examples of typography to give you an idea of how cool type can truly be.

Mobile Marketing Tips and Tools

Mobile marketing is hot – and getting hotter. Mobile phones are always with the user and they’re always on. The level of convenience, instant access and up-to-the-minute knowledge a mobile device gives us, makes us feel that we need them – which, let’s face it, is a much stronger pull on us than a mere want. Whether you’re a B2B or B2C Company and you’ve been contemplating bringing mobile marketing into the mix of web and direct mail campaigns you now run, here are some tips and tools to help get you started.

25 Stunning St. Patrick’s Day Photos

Happy St. Patrick’s Day! In honor of today we have put together a collection of some fun Saint Patrick’s Day photos from some exceptional photographers. Everyone celebrates different holidays in different ways, but one thing everyone should do is take photos so those fun memories can be captured forever. You never know when you are going to take that perfect photo that you, your family and friends will cherish for a life time.

3 Business Card Branding Tips

1. Let Your Logo Have the Spotlight

Business cards are small, but don’t be afraid to make your logo big! One great way to increase brand awareness with business cards is to make the front of your card dedicated to showcasing your logo like the examples below. If you have a great logo design, let your logo become the card design. Add a neutral colored background that also creates contrast behind your logo. Lastly, add some padding/space around all sides of the logo so it does not feel too cramped.

The Myth and Magic of St. Patrick’s Day

The history of St. Patrick’s Day, like many holidays, is filled with many stories, some true, some not, and some with a wee bit of magic. St. Patrick’s Day has been celebrated by the Irish as a religious holiday for more than a thousand years. Interestingly, there is no particular evidence that Patrick came from a religious family, so how then did he go become St. Patrick, patron saint of Ireland, and the inspiration for this beer-gone-green holiday?1