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Month: April 2010

On the Go Mother’s Day Marketing

Mother’s Day is certainly a large holiday as far as marketing is concerned but, believe it or not, it was not invented by retailers. In fact, Mother’s Day celebrations have been going on in one form or another, for a very long time. One of the earliest celebrations (that we know of) was the annual spring festival in ancient Greece that was dedicated to Rhea, mother to many deities. The ancient Romans had a holiday that was dedicated to Juno during which mothers usually received gifts. Europe has had a number of long standing traditions where a specific Sunday was set aside to honor mothers such as Mothering Sunday.

22 Fantastic Full Color Postcards

When it comes to direct mail marketing, the name of the game is grabbing attention, and a great way to draw a viewer in is with a beautiful and bright full-color postcard design. Boring and dull colored postcards won’t stand a chance against the other postcards in the mail pile; so the first step to marketing success is taking advantage of the affordability of full-color postcard printing at Next Day Flyers!

Your Online Content Hit List

The demand for fresh content is growing because, in essence, people, and search engines love it. In today’s market, companies need copy not only for their websites, printed promotions, email campaigns, and press releases, but for Twitter, Facebook, blogs…and on and on into the night. It seems every day there’s a new social media something we’re supposed to check out and incorporate into our marketing mix. And with Google social search now live it’s more important than ever to provide a steady stream of unique, interesting copy, that begs to be read. This is not easy to accomplish and requires innovation and nose to the grindstone. But to help speed up the process for you, here is a list of copy strategies that you need to make sure you hit while you go through the writing process.

Nextdayflyers’ Celebrates Earth Day

In celebration of Earth Day here at Next Day Flyers we’re working behind the scenes to make the world more Earth Friendly. For instance, we’ll soon be using sources that offer more recycled paper. Our mailing service will also help you eliminate duplications and inactive addresses so your mailing list is clean and green. And for a long time we’ve been using UV coating that is solvent free. Our excess paper waste is recycled – not incinerated or dumped in a landfill. Plus we offer our customers easy online ordering and proofing.

How to Turn Your Web Traffic into Money with Awesome Landing Pages (Part 3)

Next Day Flyers Blog Series:
Part 3: Regarding Your Competition – Landing Page Dos and Don’ts

When you think about developing landing pages, don’t focus on creating more simply for the sake of more. What you want is to aim for landing pages that give you higher conversion rates. If you’re using PPC (pay-per-click advertising) you might expect a rough average of around 3% in conversions. Some industries seem to routinely get higher conversion rates, others (such as high ticket items) usually get far less. But whatever rate of conversion you get now is your baseline. That means your goal should be to improve on that number no matter what your industry average. To create the strongest landing page possible, there are certain things you want to make sure to include and other things you want to avoid.