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10 Common Business Card Design Mistakes You Need to AvoidBusiness card design mistakes compilation

10 Common Business Card Design Mistakes You Need to Avoid

August 17, 2016 Kevin Mark Rabida

“That subtle off white coloring; the tasteful thickness of it… Oh my God, it even has a watermark.” I know we’re probably not as obsessive about business cards as Christian Bale’s character Patrick Bateman from American Psycho. I mean, I couldn’t even tell bone color from eggshell. But perhaps, we would…

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You’re Doing Flyer Advertising Wrong and Here’s WhyFlyer advertising mistakes and examples

You’re Doing Flyer Advertising Wrong and Here’s Why

August 10, 2016 Kevin Mark Rabida

Flyers are probably the most versatile of all advertising tools. With their personal and tactile nature (you personally give the flyer) and wide reach (recipients can pass it along), they can be the most effective and efficient for promoting your business. For the most part, flyer advertising is easy. You…

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Email Marketing 101: How to Craft the Perfect Subject LineHow to create the perfect subject line

Email Marketing 101: How to Craft the Perfect Subject Line

August 4, 2016 Kevin Mark Rabida

If you’ve checked my previous post on creating an engaging email marketing campaign, you should be hopefully sending your content on its merry way towards your mailing list. But I feel like I should write a separate article to talk about what I perceive as the most important part of your email—the subject…

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How to Create a Successfully Integrated Marketing StrategyIntegrated marketing strategy combines print and digital marketing

How to Create a Successfully Integrated Marketing Strategy

July 27, 2016 Kevin Mark Rabida

Seems like everyone these days pit traditional and modern against each other like they are mortal enemies. E-books vs Physical Books. Television vs Streaming. Digital vs Print. The story stays the same and the logic is simple. Modern technology is slowly but steadily changing the way we live and the…

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4 Quick And Simple Summer Promotion Ideas You Need To DoVacation season is for summer promotion

4 Quick And Simple Summer Promotion Ideas You Need To Do

July 21, 2016 Kevin Mark Rabida

Summer is definitely heating up and it is time that you should start creating a marketing campaign to take advantage of that. The weather is changing. People are going out and traveling. Seasonality definitely has a significant effect on consumer spending. Being aware of summer trends and planning accordingly can…

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Elements of a Successful Direct Mail Postcard DesignReal estate direct mail postcard

Elements of a Successful Direct Mail Postcard Design

July 18, 2016 Kevin Mark Rabida

There is this unofficial rule of direct mail postcards called the 40/40/20 rule. It’s the formula for the right combination of factors for a successful direct mail marketing campaign. 40/40/20 Rule of Direct Mail Postcards According to Ed Mayer, the marketer who coined the term said that 40% of your direct…

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