When you start to design a printed publication, it is always important to have in mind what the final product will look like in your customer’s hands. An essential element of that design is the folding or finishing. What are the factors that one must consider when preparing a printed product that will need to be folded?
“…Comedian Steven Wright tells a joke about a friend who sent him a postcard.
On the picture side, there was a beautiful shot of the planet earth as seen from outer space. On the address side was the message, ‘Wish you were here.’