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Category: Printing

Top 4 Common Mistakes for Print Files

As a graphic designer, I am always trying to find the balance between my creativity and the strict guidelines that Print Service Providers (PSPs) require. Basically, I do not want to spend a lot of time on creating the perfect printed piece for my client, and then have to compromise the design so that it can be printed.

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Integrating Email and Social Media

2010: The Year of the Tiger or the Year of the TweeMail? According to a recent Marketing Trends Survey, emails and social media are “the two top areas of marketing investment in 2010.”1 More than 1000 businesses worldwide claim a “positive economic outlook”2 and half said they are expecting their customers to spend more this year. 89% of the companies are either raising or maintaining their 2010 marketing budgets:1

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