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Month: January 2010

Happy Valentine’s Day! – 29 Tips for Successful Valentine’s Day Marketing

Recently updated on May 16th, 2017 at 12:47 am

Valentine’s Day is nearly upon us, so loosen that belt and get ready for extra chocolate – and then some. Valentine’s Day, however, is not just about chocolate. It’s a holiday you can use to your marketing advantage no matter what you sell. “Give her what she really wants – a faucet that doesn’t leak.” Maybe you’re a divorce attorney? “Dump the one you loved, to make room for your real love.” I’m only half kidding.

The point is, romance is in the eye of the beholder so don’t limit your message. Here are your Valentine’s tips for a comprehensive marketing campaign no matter what your product or service.

How to Write Sticky Copy for Print and Social Media

Recently updated on December 13th, 2010 at 04:36 pm

Writing copy that is worth reading and sticks to your customer’s brain is important for both digital and print marketing if you want to connect, create relationships, and ultimately convert readers to customers.  But how do you do that?

Consumers are bombarded with thousands of messages daily, so having your “sticky message” be the one they post on the wall in their head can be a challenge. Here are some tips to get you started.

Is Your Website’s Value Proposition Doomed to Failure?

Recently updated on November 6th, 2017 at 07:50 pm

How to Raise Your Value Proposition from the Dead. A flashy red button here, a rotating image there, a little video here…cool, right? It has become easier and easier to fancy-up your home page with little to no effort or expertise. This is not necessarily a good thing.

All that fancy footwork merely serves as a distraction, rendering your value proposition DOA and effectively buried; never to be heard from again. Take a look at this simple example from

Integrating Email and Social Media

Recently updated on November 7th, 2017 at 12:47 am

2010: The Year of the Tiger or the Year of the TweeMail? According to a recent Marketing Trends Survey, emails and social media are “the two top areas of marketing investment in 2010.”1 More than 1000 businesses worldwide claim a “positive economic outlook”2 and half said they are expecting their customers to spend more this year. 89% of the companies are either raising or maintaining their 2010 marketing budgets:1

Sweet Spot #11: Winter Season with Style

Recently updated on February 8th, 2021 at 06:39 pm

Winter season is here and for the past two weeks I’ve been trying to grow facial hair to keep myself warmer. And the results are spectacularly – um – bad! Alas. It seems not everyone is blessed with the ability to grow thick and stylish facial hair. But never fear – Beardhead to the rescue! The Beardhead is a hat with an integrated beard and moustache to keep you warm and stylish all at the same time. So, when you’re out on the slopes this winter, enjoy and ride with style!