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Category: Printing

Expiration Labels Around the World: How Different Countries Mark Freshness

Recently updated on November 5th, 2025 at 02:31 pmWhenever people buy food and other perishable goods, they often check various labels on the packaging — brand names, nutrition facts, ingredients, and marks of authenticity. However, one label always stands out: the expiration date. This small yet crucial detail ensures food…

Mail Marketing in 2025: How are Direct Mail and Digital Mail Doing?

Digital mail vs. physical, direct mail. Some businesses think they must choose between these two mediums. Similarly, many articles compare and contrast them, only to say, “It’s up to the customer.” But why not use both? Instead of picking sides, let’s look at the trends for both and see how…

Die-Cut Postcards: A Quick Way to Double the Bang for Your Buck

Recently updated on October 28th, 2019 at 06:01 pm

“…Comedian Steven Wright tells a joke about a friend who sent him a postcard.
On the picture side, there was a beautiful shot of the planet earth as seen from outer space. On the address side was the message, ‘Wish you were here.’

Why Postcard Size Matters: Choosing Between a 4″ x 6″ and 5″ x 7″ cards

Recently updated on October 17th, 2025 at 06:29 pm

Postcards come in a variety of sizes, each suited for different marketing or personal projects. Bigger postcards that grab attention are often used in Every Door Direct Mail (EDDM) campaigns. However, the classic 4″ x 6″ postcard still has plenty of charm, especially if you’re keeping costs in check. So, when should you go small and when should you size up to a 5″ x 7″ postcard? In this article, we’ll break down the advantages of both size options and share when to use them, so you can pick the postcard size that delivers the best results for your goals.