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Category: Marketing Tips

The Tortoise and the Hare: Two Work Approaches to Getting the Job Done

Neither style is better than the other. Each one can be successful, or fail spectacularly. Finding the style that matches your personality will help you by reducing your stress level and by optimizing your efficiency.

Trying to work in a style that doesn’t fit with your personality will only make you miserable, unhappy and more likely to abandon your quest.

Like the story of the Tortoise and the Hare, there are generally two kinds of entrepreneurs.

Tips & Bits #46: So You Want To Create a Brand

Do you know exactly what makes your company, business, product, or service interesting, compelling and different?

Unless you’ve made the effort to define your position in the market and to communicate it using engaging language, your brand is condemned to be an also-ran, if it’s lucky enough to survive at all.…

Tips & Bits #44: Can You Sustain a Relationship with Your Online Community?

Often people think that a healthy relationship “just happens.” Unfortunately, what your mother used to tell you, “just be yourself and everyone will love you,” isn’t always true. So if you’re responsible for the care and feeding of an online community for yourself or your business, here’s some advice that will help you attract and retain members rather than being a lonely community of one.…

Marketing in the Digital Age: Social Media Is An Equal Opportunity Marketing Medium

An impressive number of small businesses are involved in innovative marketing campaigns utilizing social media. These companies prove that making a splash in social media isn’t about the size of your budget — the only limits are creativity and a willingness to experiment.…

Tips & Bits #40: Crisis? What crisis?

It happens now with ever increasing frequency. A company or a person in the spotlight gets caught behaving inappropriately or committing a crime. The next steps could lead to certain disaster or lead to a turnaround that can result in a repaired and strengthened public image.

Contrary to the old saying “Any PR is good PR,” you and your company can’t afford to appear before the public with a black eye without a good explanation. A little pre-crisis planning can help you be prepared should the unthinkable occur. …

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