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Month: August 2011

Our Daily Best: Week of August 22nd

Turbulence was the theme that swept the nation. From hurricane Irene in the east, to dust storms in the desert, to heavy winds emanating from the political front. Even the ground shook under the feet of those who aren’t familiar with seismic activity. We want to shake up your world a bit with a fresh supply of topics for your grey matter to ponder.

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Know Your Customer: From Demographics to Psychographics

For more than half a century, demographics has been the primary method used by those in marketing and advertising to define populations of consumers.

More recently, thanks to interest tracking from social networks, behavioral data from search outlets, and lifecycle forecasting, there are more robust methods for describing potential customers.

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