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Month: August 2011

Know Your Customer: From Demographics to Psychographics

Know Your Customer: From Demographics to Psychographics

August 26, 2011 NextDayFlyers

For more than half a century, demographics has been the primary method used by those in marketing and advertising to define populations of consumers.

More recently, thanks to interest tracking from social networks, behavioral data from search outlets, and lifecycle forecasting, there are more robust methods for describing potential customers.

…

Read MoreKnow Your Customer: From Demographics to Psychographics