QR Codes Go Through (or at least on top of) The Roof
For marketer who would like to get free advertising on Google, an Austin, Texas, firm plans to facilitate the placement of QR codes on rooftops.
Phillips & Co.’s new service, called Blue Marble, offers a “space-accessible profile” for businesses, cities, schools that want to raise their profile. In addition to catching the attention of the planes passing overhead, a statement issued by the company reminds us that Google Earth has been downloaded 400 million times and “by integrating a readable code into the space-accessible profile, mobile users can access dynamic marketing programs, videos, digital coupons and other content while viewing the specific geographical location.”
Correction: Google announced Wednesday that the app has been downloaded 1 billion times.
In addition to showing up in Google Earth, the codes would also surface in Google Maps, which makes use of the former with Earth View.
The fee for the service is $8,500 plus a recurring $200 support fee. Those charges include creating the QR code and installing it. Note: marketers that are in a big hurry need to realize that it takes about a year for the photos on Google Earth to be updated.