Month: April 2009

Recently updated on February 1st, 2021 at 05:20 pm

There’s no getting around it – if you’re in business you have to write headlines (or have them written) for emails, printed material, landing pages, adword ads, and oh, just about anything else that you send out from your business. Why are headlines so important? “On average, 8 out of 10 people will read headline copy, but only 2 out of 10 will read the rest.”¹ So, I’ve been on a quest to improve my headline writing skills and here is some of what I’ve learned. I’m counting on you to post and let me know if my headline skills have, or have not, improved.