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Month: March 2009

Why Flyer Design Doesn’t Work For Sell Sheets

Recently updated on April 4th, 2020 at 07:31 pm

3 steps to building a more effective Sell Sheet.

Most of us know what a Flyer is and what a good design might look like… one great graphic, a big bold message, no cluttered text or lengthy paragraphs. But when it comes to Sell Sheets, do the same rules of good design apply? The reality is that customers respond to Sell Sheets differently than they do to Flyers, so when you’re designing an 8.5×11 you need to know what you’re building and we’ve got some best practices to guide you.

Learning Styles in the Workplace: Why you should care

Recently updated on April 4th, 2020 at 07:25 pm

What is Learning Style?

How do you prefer to learn? Do you like to read marketing blogs? Listen to lectures on management techniques? Process what your boss said while taking your morning walk? Learning styles relate to how you process new information and knowing your style and the style of others can improve your communication skills and productivity! There are a lot of theories out there, but like all things pertaining to the human brain, it’s complex and there is no one right answer. What we do know with relative certainty is that we all have different ways we prefer to learn and that we are a combination of “styles.” That said, let’s look at the three most common styles and some tips on interacting with them in the workplace.