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Month: March 2009

Finding the Best Email Service Provider (ESP), 5 Things you should know

(Article 2: Email marketing for beginners)

An Email Service Provider is what you want when you need a service for email marketing. Basically, you control your account and they do the “heavy lifting.”1 Choosing an Email Service Provider (ESP) is a little like shopping around for a house – you should look for one that suits your particular needs and budget.

3 Basics You Need to Build a Successful Email List

(1st in a beginner’s series on marketing with emails)

Spring is nearly here. This season, unless you already have an overgrown email list, consider sowing the seeds of your very own customer database, which is, after all, the only kind you should use. Growing your own isn’t as hard as you might think. And like a vegetable garden that starts small and develops over time, your email list will reward you with high yields when you tend and care for it properly.

Why Flyer Design Doesn’t Work For Sell Sheets

3 steps to building a more effective Sell Sheet.

Most of us know what a Flyer is and what a good design might look like… one great graphic, a big bold message, no cluttered text or lengthy paragraphs. But when it comes to Sell Sheets, do the same rules of good design apply? The reality is that customers respond to Sell Sheets differently than they do to Flyers, so when you’re designing an 8.5×11 you need to know what you’re building and we’ve got some best practices to guide you.

Learning Styles in the Workplace: Why you should care

What is Learning Style?

How do you prefer to learn? Do you like to read marketing blogs? Listen to lectures on management techniques? Process what your boss said while taking your morning walk? Learning styles relate to how you process new information and knowing your style and the style of others can improve your communication skills and productivity! There are a lot of theories out there, but like all things pertaining to the human brain, it’s complex and there is no one right answer. What we do know with relative certainty is that we all have different ways we prefer to learn, and that we are a combination of “styles.” That said, let’s look at the three most common styles and some tips on interacting with them in the workplace.