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if it takes longer than 3 seconds to figure out what it says, it is not an effective use of typography. i guess if by “cool” you mean “detrimental to conveying the message”
You need to open ur brain and get the f out the mundane standard… helvetica drone. What about graffiti? Masters of their craft, flexing and completely stylizing typography. Wake up and smell 2010. It smells like flowers on my side. Yours may smell like crap. eaz-one[dot]com
You must be kidding. Other than the first one, are these from design intern portfolios? The consumer is already gone…
I just about couldn’t read ANY of those!!
Not so ‘cool’.