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Category: Business Online

How to Market Your Business for Free with 8 Groundbreaking New Apps

Man! There’s a heck of a lot of apps out there to choose from and I’d say that 90% of them are utter bunkum! The following apps, however, are pretty awesome and what’s more, they’re free! So if you want to know how to market your business, or manage it from your smart device, we recommend the following freebies to help with marketing strategies for small business owners.…

The 3 Ingredients of Successful Landing Page Headlines

The primary goal of a landing page is to capture your visitor’s attention within seconds and hold it until they’ve been convinced to purchase your product or service. But no matter how beautiful your landing page design is, if it doesn’t have a good headline chances are it’s not going to give you the desired result. A good headline tells the reader why they should stay on your page verses looking somewhere else on Internet.…

Learn to Write Better Brand Headlines Using the Greatest Advertising Slogans of All Time!

We have broken down some of the greatest slogans of all time and tried to explain why they are so enduring as brand statements. Use these incredible slogan examples to create your own brand statements and start building your own memorable and long-lasting identity.…

15 Marketing Insights That Inspired Us In 2013

People in marketing, publicity, and social media have a lot to say. Some may argue that in fact they have TOO MUCH to say! But no matter what you feel about the media industry, you cannot deny that there are a heck of a lot of smart cookies that work in media! As a tribute to some of those insightful individuals, we have put together some of the best marketing tweets, quotes, and posts of 2013.…

Lovable Mothers Day Strategies – Ideas for Restaurant & Florist Marketing

Mothers Day is one of the most important days in the florist and restaurant calendar. It’s estimated that consumers will be spending $18.6 billion for someone special this Mother’s Day! With this in mind, business owners are presented with a massive opportunity to increase sales by connecting with customers through lovable and cuddly marketing ideas.…

Know Your Customer: From Demographics to Psychographics

For more than half a century, demographics has been the primary method used by those in marketing and advertising to define populations of consumers.

More recently, thanks to interest tracking from social networks, behavioral data from search outlets, and lifecycle forecasting, there are more robust methods for describing potential customers.