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Tag: Brochures

5 of the Most Irresistible Marketing Ideas for Catering Business Owners

Catering is one competitive son of a bun! Starting a catering business means going to battle with hundreds of other caterers who are all trying to get the biggest bite out of the pie…If you’re cooking-up a new catering business, here are 5 catering and restaurant marketing ideas to help make your business the cream of the catering crop.…

Art of Design #21: Brochures

This week on the Art of Design we have returned to our good friends The Brochure. It might be the most versatile of print, because of all the variations you can do with folds, sizes, colors and really just the overall presentation. Mixing important information with elaborate design; making sure that the reader does not get overwhelmed with either; the brochure can be a tricky item to master. To help you, we’ve brought you tips on how to design the best one you can, inspiration to give you ideas and even a few templates to get you started! Start designing today!

Tips & Bits #24: Power of the Pamphlet

A pamphlet is defined as an unbound booklet (without a hard cover) consisting of a single sheet of paper that is printed on both sides and folded in half, in thirds, or in fourths, or it may consist of a few pages that are folded in half and stapled at the crease. In order to be officially recognized as a pamphlet, UNESCO requires a publication (other than a periodical) to have “at least 5 but not more than 48 pages exclusive of the cover ;” a longer item is a book.

3 Essential Steps to Designing a Professional Brochure

1. Know Your Target Audience

When it comes to direct mail and other forms of print advertisements, it’s essential that you know your target audience well. While printing brochures with is very affordable, it is still important that you get the biggest return on your investment. This happens by knowing your target audience needs, wants and delivering them information about a product or service they would be interested in.