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Since more and more people seem to have lost the ability to handle the chemical smells in this world, I’d hate to add to their discomfort by forcing even more pollution on them via MY advertising. But golly gee! doesn’t a pine-scented holiday greeting sound great? Yes. Therefore, I’d need a product that gives the recipient the OPTION to smell, as the scratch-and-sniff patch would do.
Off the topic, why is there no apostrophe in “Whats Next?” on this page? Good design with lousy punctuation is not good design.
I used to have a lawn care business that I think would really have stood out in my advertising had I had a “fresh grass” scent. It would definitely grabbed more attention.
I’m not sure how it would impact my current wedding photography business though. Thoughts?
I LOVE this idea. It’s wonderful on so many levels.
1) engages/call to action for your audience — “sniff it”
2) surprising
3) new impression – smell/scent impression.
We’re an online parent resource so I’ve been thinking about what would work for us…perhaps the sweet new baby scent or baby powder.
Dirty diaper scent for a diaper service biz card would be so FUNNY. You sure wouldn’t forget that company.
I’m allergic to fragrance so this would annoy me.
When Barbara says in reference to the problem with no apostrophe in “Whats Next?” on this page, “Good design with lousy punctuation is not good design” I think of it in terms of good marketing with lousy punctuation (and/or spelling) is lousy marketing.
I’ve noticed the use of “its” when it should have been “it’s”. (The grammar rule is very simple: “it’s” is simply a contraction of “it is.” If “it is” doesn’t work in the sentence, then “it’s” is the wrong usage. Same with “Whats Next”… the meaning was “What IS Next”.
I’ve noticed misspellings on big corporations’ websites like General Motors. How true, how lousy spelling/punctuation can make an otherwise clean, crisp, professional presentation so lame in the end. This site has always been that to me, very professional, well organized, etc. It just maybe could use a spelling/grammar editor.
..just my $0.02 worth. Your mileage may vary.
Great Idea! Keep up the good work…
Yes, I would agree. My focus is mainly baby shower invitations. Simple and elegant should be more of the focus of a gift card instead of something catchy. I also love gift cards that have meaning so definitley an inscription on the card would mean more than the scent.