Copy Chat: 15 Proven Headline Formulas to Save You Time and Despair!
Awesome headlines are usually not created out of thin air. There are many tested headline formulas that can be adapted and used repeatedly. Of course, you need to understand why a particular headline works in order to know whether that formula is right for your post, or article, or landing page.
Here are 9 headline formulas and examples for you to consider and to give you an edge up on your headline creativity.
- Simple and Direct
Be straightforward and appealing.
example: FREE Upgrade to Next Day Printing
- Highlight Benefit
Let the title tell your reader what’s in it for them.
This works because it satisfies human curiosity.
example: Design Your Postcards and Flyers in Minutes
example: Now You can
We love to be better, faster, thinner, richer….
example: How to Write Headlines that Sell
Relate the question to your biggest benefit.
example: Do You Make these Three Common Mistakes in Your Headlines?
Be a little bit of a dictator.
example: Write Amazing Headlines in Minutes
This isn’t actually about the information, it’s about helping readers feel they’ll gain control, or learn a secret.
example: The Two Most Important Steps You Can Take to Write Headlines that Work
This is why celebrities get paid well to back up a product – we listen and believe.
example: This Headline Lesson Helped Me Triple My Sales – It Can Work for You Too
We don’t like sales copy so adding a little extra can help break through the perceived hype.
example: Frustrated Writer Develops Amazing Program that Writes Every Headline for You. And 5 More Headline Formulas
We all like to belong.
example: Who Else Wants Great Flyers?
We’re born loving secrets.
example: The Secret of Successful Postcard Design
Know your target audience and your benefit.
example: Here is a Method That is Helping Designers to Save Hundreds of Hours
This formula hits on a little intrigue.
example: Little Known Ways to Design Flyers in Under 5 Minutes
This identifies a painful problem we want to eliminate.
example: Get Rid of That Bad Logo Once and For All
Inspires us to believe we can do it too.
example: Design Like a Pro
Looking to dive deeper into headlines? More headline writing resources:
- 10 headline formulas that work like magic
- Warning, Don’t Use These Title Templates Unless You Want to Succeed
- 25 Headline Formulas That Have Plagued and Blessed Web 2.0
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