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Category: Marketing Tips

7 Core Tips to Make Your Email Marketing Engaging

So you’ve created that one-of-a-kind email, anticipating a great response from your mailing list. You’re having a sale and there are great offers and discounts available to your customers. But you looked at the stats. The numbers from your analytics drowned your eagerness. The click-through rates are low. The response…

Art of the Menu – 10 of the Most Inspiring Restaurant Branding Designs

This post presents some of the most outstanding restaurant branding and design you will ever see. The designs featured in this post are truly inspiring and artistic and were all created as part of larger branding campaigns; these menu designs reflect a certain graphic aesthetic that is mirrored in the furniture, décor, business cards, letterheads, cutlery, etc. If you are thinking about rebranding or are in the process of creating your own bar or restaurant empire, then look no further than these 10 incredible menu designs for inspiration.…

Basic SEO Concepts You Need To Start Paying Attention To

What is SEO? Search Engine Optimization is a term you are familiar with, but even the basic SEO principles you haven’t paid much attention to it. For one, when you check on websites specializing in SEO, you get all this technical stuff about big sounding words. You think you need an…

Hashtag 101: How Can Your Business “Own” a Hashtag?

The hashtag is almost omnipresent nowadays, showing up in most social media networks, across marketing campaigns, as well as daily conversation. Not many people know the real story of how it began though. The history of the hashtag (It’s longer than you think.) The pound sign that we now refer…

The Definitive Reason Why Your Small Business Needs Digital Marketing

Is online marketing a necessity for your small business? The short answer is yes. A definite, resounding yes. But the thing is, you might have your own reservations about pouring your resources into internet marketing. Maybe you tried it once a few years ago. You set up a social media profile or created…

6 Small Business Digital Marketing Ideas You Haven’t Tried Yet (but Should)

You have been exerting a lot of effort on your digital marketing strategy. You’ve got engaging content on your business blog. You get high reach in your Facebook posts and your Twitter followers love retweeting you. But what’s next? The internet is a battleground for marketers. You are not only fighting…