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Month: July 2016

    

Elements of a Successful Direct Mail Postcard DesignReal estate direct mail postcard

Elements of a Successful Direct Mail Postcard Design

July 18, 2016 Kevin Mark Rabida

Recently updated on May 18th, 2026 at 01:54 pmThere is this unofficial rule of direct mail postcards called the 40/40/20 rule. It’s the formula for the right combination of factors for a successful direct mail marketing campaign. 40/40/20 Rule of Direct Mail Postcards According to Ed Mayer, the marketer who coined…

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