Seems like everyone these days pit traditional and modern against each other like they are mortal enemies. E-books vs Physical Books. Television vs Streaming. Digital vs Print. The story stays the same and the logic is simple. Modern technology is slowly but steadily changing the way we live and the…
Summer is definitely heating up and it is time that you should start creating a marketing campaign to take advantage of that. The weather is changing. People are going out and traveling. Seasonality definitely has a significant effect on consumer spending. Being aware of summer trends and planning accordingly can…
There is this unofficial rule of direct mail postcards called the 40/40/20 rule. It’s the formula for the right combination of factors for a successful direct mail marketing campaign. 40/40/20 Rule of Direct Mail Postcards According to Ed Mayer, the marketer who coined the term said that 40% of your direct…
Are you trying to increase your social media followers and convert them to customers? Social media contests are probably the most reliable way for doing so. Not only do they increase your followers and social media engagement, they also have the potential to improve your relationship with your customers. Contest…