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Month: July 2016


How to Create a Successfully Integrated Marketing Strategy

Recently updated on March 13th, 2023 at 08:33 pmSeems like everyone these days pit traditional and modern against each other like they are mortal enemies. E-books vs Physical Books. Television vs Streaming. Digital vs Print. The story stays the same and the logic is simple. Modern technology is slowly but…

4 Quick And Simple Summer Promotion Ideas You Need To Do

Recently updated on January 19th, 2018 at 11:59 pmSummer is definitely heating up and it is time that you should start creating a marketing campaign to take advantage of that. The weather is changing. People are going out and traveling. Seasonality definitely has a significant effect on consumer spending. Being…

Elements of a Successful Direct Mail Postcard Design

Recently updated on October 17th, 2019 at 05:24 pmThere is this unofficial rule of direct mail postcards called the 40/40/20 rule.┬áIt’s the formula for the right combination of factors for a successful direct mail marketing campaign. 40/40/20 Rule of Direct Mail Postcards According to Ed Mayer, the marketer who coined…