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Month: August 2016

10 Common Business Card Design Mistakes You Need to Avoid

“That subtle off white coloring; the tasteful thickness of it… Oh my God, it even has a watermark.” I know we’re probably not as obsessive about business cards as Christian Bale’s character Patrick Bateman from American Psycho. I mean, I couldn’t even tell bone color from eggshell. But perhaps, we would…

You’re Doing Flyer Advertising Wrong and Here’s Why

Flyers are probably the most versatile of all advertising tools. With their personal and tactile nature (you personally give the flyer) and wide reach (recipients can pass it along), they can be the most effective and efficient for promoting your business. For the most part, flyer advertising is easy. You…

Email Marketing 101: How to Craft the Perfect Subject Line

If you’ve checked my previous post on creating an engaging email marketing campaign, you should be hopefully sending your content on its merry way towards your mailing list. But I feel like I should write a separate article to talk about what I perceive as the most important part of your email—the subject…