How to Create Killer Packaging for Your Products Affordably
Written By: Leslie Taylor | Article Date: March 24, 2023
If you’ve ever bought anything from a store just because its packaging looked good, you are not alone. A 2018 survey revealed that packaging design influences the buying decision of a whopping 72% of American consumers. Surprised? Hold on to your seats. According to the same study, the packaging materials you use matter to 67% of the respondents.
In short, your packaging is as important as the product itself. If you want your products to stand out on the shelves, on people’s doorsteps, and under the Christmas tree, keep reading and take notes.
Importance of Product Packaging
Gone are the days when packaging’s sole purpose is to contain and protect its contents. Nowadays, many businesses recognize the important role it plays to the whole brand, especially in retail stores where most customers are left to shop by themselves. And then there’s social media, too. Even the most straightforward unboxing video is viewed by thousands, if not millions, of potential customers worldwide.
Your packaging doesn’t just have to be eye candy, it must be informative and helpful too. Customers should either know what they’re looking at in a glance or the box has to be exciting enough to unwrap, if you’re playing at a surprise.
Parts of Product Packaging
As you start sketching your design ideas, consider these details:
Brand Identity – Include your brand name and logo so customers can easily know it’s you. Don’t forget to throw in your brand colors in the overall design; go bold or go subtle, the choice is yours!
Product Name – This is perhaps the most significant part of your product packaging. A good product name is one that customers can easily relate to. Give your product a distinct identity by taking the time to come up with a unique name.
Product Description – This is your response to the question. "Why should I buy this product?". Go the extra mile by explaining how this product solves a problem instead of listing features. If you have an opportunity to tell a story through a short copy, seize it.
Other information that you need to include are the product weight and instructions on how to use. And don’t forget the ingredients and expiration dates if you’re selling food, wellness items, or any perishables.
Packaging Design Tips to Get Your Product Noticed
We’ve tackled the significance of product packaging and the elements that should be in it. The next step is to come up with a design that would make customers add your product to their cart. Here are helpful tips to make your product the star of any display:
Where to Design Custom Product Packaging Online
You don’t need professional training to create custom packaging designs. Here are a few websites you can check out – some of these even have templates to help you get started!
NextDayFlyers is an online printing company that caters to all types of businesses. It has a built-in Online Designer, a tool equipped with a wide range of features for creating custom artworks. You can also request a dieline template file compatible with external design software.
Canva has thousands of product packaging templates that anyone can customize for free. You just need to sign up for an account to use the website’s host of editing features. They also offer paid memberships which come with more complex editing tools such as background remover and premium templates.
Use Visme’s box and paper bag mockups to see how your packaging design is going to look like in real life. You can tweak perspective, lighting, and shadow settings to make it as realistic as possible.
Packaging comes in different shapes and sizes. Whether you’re designing custom mailer boxes, product boxes, shipping boxes, or kraft pouches, you’ll surely find a way to stand out. If you have any more questions about custom product packaging, our design experts can help! You can also check out these related reads to learn more about custom packaging:
The Purpose of Packaging - https://www.nextdayflyers.com/what-is-packaging.html
The Complete Guide: Which Custom Packaging is Right for You? - https://www.nextdayflyers.com/the-complete-guide-to-packaging
Custom Packaging: Do's and Don'ts - https://www.nextdayflyers.com/packaging-dos-and-donts
Custom Packaging - https://www.nextdayflyers.com/custom-packaging
The History of Food Packaging: A Timeline - https://www.nextdayflyers.com/the-evolution-of-food-packaging-a-timeline.html
What is Industrial Packaging? - https://www.nextdayflyers.com/what-is-industrial-packaging
5 Ways Custom Packaging Can Be A Game Changer For Your Business - https://www.nextdayflyers.com/5-ways-custom-packaging-can-be-a-game-changer-for-your-business.html
Easy-To-Personalize Boxes - https://www.nextdayflyers.com/easy-to-personalize-boxes.html
How to Create a Custom Box Like an Expert Designer - https://www.nextdayflyers.com/how-to-create-a-custom-box-like-an-expert-designer.html